Beyond meeting the healthcare needs of local residents, Hue is welcoming an increasing number of international patients for medical examinations and treatment. Alongside its clinical expertise, advanced medical techniques and growing focus on service quality, the city has favorable conditions to develop healthcare services linked to tourism, wellness and cultural experiences.

Alongside aspirations for future UNESCO inscription, Hue Nam Temple Festival (also known as Hon Chen Temple Festival) is increasingly being viewed as a distinctive form of spiritual tourism. Together with safeguarding core values, the festival is seeking to harness the depth of cultural heritage to attract visitors, while avoiding excessive commercialization that could erode the identity.

Among the many varieties of fruit, Hue persimmons have a distinctive flavor of their own, especially the heritage varieties associated with century-old garden houses. As autumn arrives, persimmons begin appearing at markets, brightening homes and becoming increasingly popular for sale on social media.

With increasingly developed infrastructure, ample land available for development, and a clear focus on attracting high-quality investment, Hue City is opening up new opportunities to welcome both domestic and foreign investors.

At Vietnam - Japan Local Cooperation Forum 2026, the thematic session ‘From Heritage Conservation to Cultural Industries: Unlocking Potential and Connecting Opportunities for Local Cooperation’ highlighted how heritage is increasingly being seen as a resource for development when connected with communities, technology, tourism and cultural industries.

Social housing projects in Hue City are increasingly focusing on investing in synchronized infrastructure, high-quality amenities, and smart technology. These improvements have helped change young people’s perceptions of this type of housing.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

Climate change and increasingly extreme weather events are posing significant challenges to monument preservation. Hue Today Weekend interviewed Mr. Le Cong Son, Deputy Director of the Hue Monuments Conservation Center, regarding proactive solutions to mitigate risks to Hue’s heritage.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

May 2024 is also the 15th anniversary of Lang Co Bay being honored as the world's most beautiful bay. Over the past 15 years, with its brand, Lang Co has gradually attracted a large number of tourists to visit and relax, contributing to the province's tourism development.