According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

These days, reading culture has lost its privileged status as multimedia forms increasingly dominate and occupy most of the leisure time of many people.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

On recruitment websites of the tourism industry, many vacant positions have been posted by large companies in the hope of recruiting different numbers of employees to various vacancies.

MUN, where young people participate in discussions on many areas in life, is increasingly growing and attracting young people with the desire to learn and gain knowledge.

The trend of indoor plants is increasingly chosen by more people because of its benefits and aesthetics.

In addition to the financial support from sponsors, many programs and activities this year have been socialized, increasing the excitement and diversity of Hue Festival 2022.

Since the pandemic, the power and role of this technology has been increasingly recognized. What I and many others could cleary see was the presence of policies to promote tourism, how effective the efforts were to stimulate the influx of tourist and of course, we feel that people are gradually preparing for more trips to satisfy expectations on digital technology platforms.