With each edition of Hue Festival, in addition to its role as a place of convergence and interference of unique cultures around the world, the exploitation of the festival to promote economic development is becoming increasingly evident.

These days, lotus flowers are blooming profusely in the Imperial City, along the streets, and in the suburbs of Hue, bringing it a peaceful and gentle beauty. Lotus flowers have always been closely connected to the people of Hue. Wherever visitors travel in Hue, they will encounter lotus ponds and lakes.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

There is a unique dish sold only during summer in Hue, with a cool, refreshing flavor that helps to cool down the body. It's called bún giấm nuốc (vinegar blue jellyfish noodles). Hue's noodle dishes are famously diverse and abundant, too numerous to count on one's ten fingers, with each type having its distinct color and flavor that's hard to confuse with others.

It has been a few years since I had the chance to cross Hai Van Pass. I just thought the pass would be very deserted because, since the construction of the road tunnel, everyone chose that route for its safety and economy. However, it turns out that I was wrong, the pass remains bustling and vibrant.

On the morning of June 23rd, the Organizing Board of Hue-ICT Challenge 2024 awarded prizes for the creative information technology (IT) product competition to participated college and university students and reckoned up the Hue-ICT Challenge 2024.

The artists were impressed by the affection and warm welcome from the audience, people, and visitors while representing their nations to perform and exchange culture at Hue Festival 2024 week.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

Three Vietnamese dishes, namely beef stew (bo kho), Hue beef noodle soup, or Hue breakfast noodle soup (bun bo Hue), and broken rice with grilled pork (com tam suon), have been included in the list of “Top 100 breakfasts in the world” by the international food magazine Taste Atlas.