In addition to the ordinary exhibitions, Hue Museum of Fine Art needs to aim to the assistance of digital technology to attract more viewers and provide them with more hands-on experience. What is meant by digital technology is the its focus on digitizing data and exploiting smart remedies for the exhibits.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

In these days in Hue, the foggy weather immediately brings to my mind the menu of stir-fried khuyet (Sergestid shrimps) with tomato accompanied by raw vegetables. This experience was passed down by my mother.

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

With the desire that tourists can access information and experience Hue cuisine in a visual manner, at the same time providing support and suggestions according to each tourist’s demand and hobby through artificial intelligence tools, students from the Diplomatic Academy have launched a project called “A Food in Hue” with numerous activities to spread Hue cuisine to domestic and international tourists.

Traveling by train to experience fascinating things and enjoy the beautiful natural scenery has become a popular trend among tourists. The efficient operation of a daily tourist train service between Hue and Da Nang, and vice versa, to serve travelers and connect the heritage regions of Central Vietnam is eagerly awaited.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

On October 20, the first large-scale digital art experience space in Vietnam, named "Sốnglab", was officially launched to serve residents and visitors at the Sốngplatform building (Hue City).