The poster of Hue International Arts Festival Week 2024 features Hue purple color for its background combined with iconic images such as Ngo Mon Gate, Thai Hoa Palace, the parasol tree, dragons, the sun and the moon… showcasing the richness and uniqueness of Hue's culture.

For the first time in Thua Thien Hue province, an only 5-year-old contestant named Thai Tue Nghi has emerged into victory, earning the gold medal at the nationwide “Festival Piano Talents 2024”competition, which has just been over.

Participating in the International Art Festival Week Hue 2024, Cergy Hip hop Dance Group from Cergy Dance Training Center (France) will provide a performance titled "The flows", with the desire to bring to the audience a comprehensive view of hip hop culture with the flows between the internal and external forces.

Participating in the International Art Festival Week Hue 2024, the Zhejiang Wu Opera Research Center of China will stage and perform some outstanding excerpts showcasing the charm and quintessence of Zhejiang Opera and traditional Chinese opera.

On the evening of April 29th, at Thuan An beach, Thuan An ward, the People's Committee of Hue City organized the opening ceremony of “Thuan An – Call of the sea” festival 2024. The event was attended by Mr. Phan Thien Dinh, Member of the Standing Provincial Party Committee, Secretary of the City Party Committee, and Chairman of the City People's Council; city leaders; departments, agencies, units, enterprises; as well as domestic and international tourists.

Alongside the festive atmosphere of the 2024 festivals taking place in the province, the People's Committee of Hue City organizes Hue Traditional Food Week 2024 with the theme “Hue Cuisine with all Localities” at Thuong Bac Park, Tran Hung Dao street, Dong Ba ward.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

On the morning of March 23, at Trinh Cong Son Park, Hue City People's Committee held the opening ceremony of the 3rd Hue City Traditional Boat Racing Competition, aiming to celebrate the 93rd anniversary of the founding of the Ho Chi Minh Communist Youth Union, the 78th anniversary of the traditional day of the Vietnamese Sports sector, and the 49th anniversary of Thua Thien Hue's liberation day. This is also one of the activities responding to Hue Festival 2024.

On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.

The organizing committee of Hue Festival 2024 has recently unveiled the official poster for the upcoming festival, scheduled to take place in mid-June from the 7th to the 12th. The poster draws inspiration primarily from the restored royal patterns on the Kien Trung Palace in the Imperial Citadel, Hue city.