In response to the National Concentrated Promotion Program launched by the Ministry of Industry and Trade, from July 1 to 31, the Department of Industry and Trade is organizing the first Hue City Sales Promotion Month in 2026.

On the afternoon of July 8, Hue City Department of Culture and Sports, in collaboration with Hoang Sy Club as well as various dance and folk dance clubs, teams, and groups, organized the “Ao Dai Dance 2026” exchange program in response to Hue Ao Dai Week 2026.

On the evening of July 8, Standing Vice Chairman of Hue City People’s Committee Hoang Hai Minh had a courtesy meeting with Mr. Kim Joon, General Director of The Energy Consulting Group (South Korea), and other delegation members to discuss cooperation and investment opportunities for a green energy project in Chan May Port.

A decade ago, Kimura Brazilian Jiujitsu Hue was merely a grassroots martial arts club with a few dozen practitioners training for fitness and self-defense. Few could have predicted that this very club would become the backbone of the Hue City Jujitsu team, later clinching numerous titles in both continental and global arenas.

When summer arrives, Hue awakes earlier, bathing itself in the sunlight that spills brilliantly across the landscape. So do life, as activities begin to stir across the countryside, coastal areas, lagoons, and the city. Each dawn sky reveals a scene of its own: expansive yet unassuming, warm, tranquil, and brimming with renewed vitality.

On the evening of July 6th, at Nghinh Luong Pavilion, Hue City Department of Culture and Sports organized the artistic performance and flashmob event ‘Ao Dai - The Rhythm of Youth’. The program attracted large crowds of local residents, visitors, and hundreds of children.

On the morning of July 6, Hue City Museum of History opened an exhibition themed “School Ao-dai” at its headquarters at 268 Dien Bien Phu Street, Thuan Hoa Ward, Hue City.

On July 5, the Hue Entrepreneurs Club in Ho Chi Minh City opened the third Charity Tennis and Pickleball Tournament 2026, themed “Joining hands to support the poor, and poor and studious students”, competing for the Hue Entrepreneurs in Ho Chi Minh City Cup.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

On the evening of July 4, at the City Cinema and Culture Center, the Ministry of Culture, Sports and Tourism, in coordination with Hue City People’s Committee, held the opening ceremony of the 2026 “Playing folk musical instruments and singing folk songs from the three regions” Festival.