On the morning of August 27th, Permanent Deputy Secretary of Hue City Party Committee and Chairman of Hue City People’s Council Pham Duc Tien received and held a working session with a delegation from the Organization Commission of Salavan Provincial Party Committee of Lao People’s Democratic Republic, led by Mr. Chansilone Sisomboun, Member of the Standing Committee and Head of the Organization Commission of Salavan Provincial Party Committee.

The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) officially opened on the morning of August 27th. Hue is taking part in the event with a joint stall shared by Quang Tri, Hue and Danang.

Located southwest of Hue’s Imperial Citadel, at an elevation of more than 430 meters above sea level, Mount Kim Phung has long been a destination for nature lovers who wish to conquer its summit and take in a panoramic view of Hue city.

On the morning of August 27, Deputy Secretary of the City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh received and held a working session with Mr. Andrew Khan, General Director of Carlsberg Vietnam.

From August 25 to 27, an intensive training program for Happy School trainers for the 2026-2027 academic year was held in Hue, bringing together a core team of education officials and teachers. The program marks an important preparatory step toward integrating the spirit and values of Happy Schools into educational institutions across the city.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

On the afternoon of August 25th, Mr. Chu Minh Tuan – Coach of Hue City Jujitsu team, said that following the conclusion of the 2026 Southeast Asian Ju-Jitsu Championship and Junior Championship, Vietnam topped the overall standings with 120 gold, 113 silver and 112 bronze medals, with Hue City Ju-Jitsu team making a notable contribution.

Hue is a heritage city, but Hue’s cultural strength does not lie solely in its citadel, palaces, royal tombs, or historic architecture. Behind these tangible forms of heritage lies a vibrant world of music, festivals, beliefs, traditional crafts, cuisine, clothing, and folk knowledge. This is the ‘soul’ that gives Hue its distinctive identity.

The 2026 National Archery Championships kicked off on the morning of August 24th at Tu Do Stadium. The tournament is part of Hue Sports Festival 2026, jointly organised by Hue City Department of Culture and Sports and Vietnam Sports Authority.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​