With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

After a period of temporary closure, in early August this year, Ngu Ha Vien – the garden house near Ngu Ha River - reopened with an engaging program introducing the Thanh Liễu woodblock heritage of Hai Duong.

Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

On the afternoon of September 18th in Hanoi, Deputy Minister of Home Affairs Nguyen Thi Ha received a delegation of revolutionary contributors from Hue City on the occasion of their visit to the capital and Ho Chi Minh Mausoleum.

At the end of August 2025, Hue Central Hospital organized the first “Proton Therapy in Vietnam” workshop. This event is considered an important step toward realizing the plan to build three proton therapy centers at three institutions: K Hospital (Hanoi), Hue Central Hospital, and Cho Ray Hospital (Ho Chi Minh City).

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

On the afternoon of September 8, Hue Central Hospital held a discharge ceremony for pediatric patient Vu Quynh C. (6 years old, from Bac Ninh), who had just successfully undergone an allogeneic bone marrow transplant to treat Thalassemia. This was the hospital’s 11th Thalassemia bone marrow transplant, and notably the first case in Vietnam using marrow donated by the patient’s biological mother.

For centuries, the land of Hue has been renowned for the skillful hands of its artisans. This region is a place not only preserves the cultural heritage of the imperial court, but also serves as the cradle that maintains and develops hundreds of unique traditional craft villages. However, in the face of global integration trends, Hue’s craft villages are confronting numerous challenges.

This year’s National Day holiday lasts four days, and many tourists have chosen Hue as their destination to explore, discover, and experience. The lively atmosphere at local attractions and tourist sites has left unforgettable impressions on visitors from near and far.