In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

At the ward of Kim Long, a garden has become a gathering place for farmers who love organic farming. Farming together and giving each other instructions for how to grow and care for clean vegetables, they created Kim Long Community Garden (Hue city) as a destination for people to visit, purchase clean vegetables and learn about eco-friendly vegetable farming.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.

After years of being affected by the COVID-19 pandemic, young people now can travel freely to many places to celebrate the New Year with loved ones, and Hue is one of the destinations chosen by many young people from everywhere.

This website contends that Hue is an outstanding cultural destination with unique features of the old Tet still being preserved, arousing the tourists' curiosity to exploit and learn about this city.

Vietnam surpassed other contestants in the region, such as China, Hong Kong, Macao, Malaysia, Singapore, South Korea, and Thailand to become "Asia's Best Culinary Destination 2022".

The CNBC has cited a recent study by the U.K. luxury holiday company Destination2, which compiled the most popular beaches on TikTok, using their hashtags and ranking these beaches based on their number of views; in which, two Vietnam’s beaches are named in the list of top 10 most popular beaches in the world.

According to a report by the CNN on December 8, Google has just announced its annual roundup of Year in Search trends; covering various topics, including tourism.

At the conference held in Bandung city, West Java province, Indonesia from November 23-25, the Chairman of the Provincial People's Committee Nguyen Van Phuong shared about the tourism linkages between localities, promoting destinations, and diversifying forms of market connection.

Hue is one of the most sought-after destinations by tourists. Some other localities are also commonly searched for such as Ho Chi Minh City, Hanoi, Da Lat, Nha Trang, Da Nang city, and Phu Quoc island.