Its tranquil atmosphere, unhurried pace of life, and poetic scenery have made Hue a favored destination for those seeking peace and serenity. Free from the noise and rush of modern life, Hue Ancient Capital seems to carry its own rhythm, slow enough for people to reconnect with themselves, yet gentle enough to soothe the burdens of everyday life.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

On May 4, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, on behalf of the leadership and people of Hue City, sent a letter of appreciation to valued domestic and international visitors who chose Hue as their destination during the Hung Kings' Commemoration Day holiday and the holidays of Reunification Day (April 30) and International Workers' Day (May 1). Hue Today Newspaper respectfully presents the full text of the letter to our valued readers.

On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.

On the occasion of the 51st anniversary of the liberation of Hue (March 26th, 2026), along with Hue Railway Station being officially recognized as a “Tourist Destination” and the “Connecting Heritage Journey” train launching a new look connecting layers of memory and culture, the Hoa Xa coffee shop and claypot rice restaurant was officially introduced to take part and accompany this development.

On the occasion of April 30 - May 1 holidays marking Reunification Day and International Workers’ Day, young people in Hue and tourists are drawn to vibrant check-in spots decked out with the colors of the red flag with yellow star, vintage coffee shops, and heritage-rich spaces steeped in local identity. Beyond an opportunity for “checking-in”, these destinations offer a chance for the young to find balance, recharge, and enjoy the holiday in a way that is both reflective and vividly expressive.

Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On the morning of March 26, Vietnam Railways (VNR), in coordination with the City People’s Committee, unveiled the new design of the “Connecting Central Heritage Journey” train and announced Hue Railway Station’s recognition as a tourist destination.

Tam Giang - Cau Hai Lagoon system in Hue City is the largest brackish water ecosystem in Southeast Asia, stretching 68 km, covering a total water surface area of approximately 216 km2. The area is renowned for its poetic sunsets, rich biodiversity, and serves as a popular destination for eco-tourism, photography, and enjoying local seafood specialties.

After Binh Ngo Lunar New Year 2026, Hue City has not only recorded impressive growth figures in its tourism sector but more importantly, a new approach is gradually taking shape: development rooted in cultural identity, organized with modern thinking, and placing the community at the center.