On June 27, at the Ethnic Cultural House of Khe Tre Commune (208 Khe Tre Street), the People's Committee of Khe Tre Commune organized the Khe Tre Highland Market - Second session of 2026, themed “Agricultural Products Market”. The event aims to showcase local products, promote the consumption of agricultural products, and introduce the highland cultural identity to people and visitors.

Along the length of Vietnam’s S-shaped land, the lotus is deeply familiar to every Vietnamese. In Hue, the lotus is not only an economically valuable agricultural crop but also one of the defining cultural symbols of the land.

On June 24, Hue City Women’s Union, in coordination with the city’s Forest Protection Department, the Global Environment Facility (GEF), the Small Grants Programme (SGP), and the United Nations Development Programme (UNDP), organized the program “The Cultural Colors of the Bru - Van Kieu People” in Phuc Loc Village, Hung Loc Commune.

More than just a place serving authentic dishes from the Ancient Capital, Hue Thuong restaurant in the heart of Osaka, Japan, has become a familiar gathering place for Hue natives living far from home. Through every delicately prepared dish, the restaurant preserves and shares the cultural values and culinary essence of Hue.

Being nominated for “Asia’s Leading Cultural City Destination” at the World Travel Awards (WTA) 2026 can be considered an encouraging sign for the potential development of Vietnam’s cultural and tourism sectors.

After 3 days, Hue Lotus Festival 2026 drew approximately 10,000 tourists coming to visit and experience cultural activities.

On June 19th, a working delegation from Tuyen Quang Provincial People's Committee, led by Vice Chairwoman of Tuyen Quang Provincial People's Committee Vuong Ngoc Ha, had a meeting with Hue City People's Committee to exchange experience in heritage management, preservation, and promotion in connection with tourism development and cultural industries.

Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​

After graduating with a law degree and working in Hanoi for some time, Ho Thuong Liu (born in 1993) decided to return to A Luoi 1 Commune to start his own business. Drawing on the A Lin Stream that was part of his childhood, he developed a community-based tourism model centered on stilt houses, local cuisine, and the cultural traditions of the Bru - Van Kieu people. From a once-pristine and lesser-known destination, A Lin Stream has gradually attracted visitors, contributing to the livelihoods of local residents in the highlands.

When the Pa Co language finds its voice on digital platforms, and when history is recreated through virtual reality technology, the traditional cultural values of A Luoi are also discovering new pathways for preservation and sustainable dissemination in the digital age. Remarkably, this initiative is the result of a scientific innovation project developed by a group of students from this mountainous region.