The establishment and development of Hue Union of Literature and Arts Associations - abbreviated as the “Union” (originating from Thua Thien National Salvation Cultural Association in 1945), marks an important milestone in Hue’s cultural history. For 80 years, the Union has not only organized and gathered creative forces but has also served as a “pivot” connecting heritage with innovation, tradition with modernity, and artists with the public.

On the afternoon of September 24, the University of Arts, Hue University, held the opening ceremony of the 2025 International Fine Arts Exhibition themed “Cultural heritage in contemporary art practice”. The event is part of the 2025 International Workshop and Exhibition program, bringing together artists from Japan, the Republic of Korea, Thailand, Laos, and Vietnam.

Amid moss-covered rooftops and the quiet waters of the Huong River, or wandering up Thien An Hill, Vong Canh Hill, and into the tombs of the Nguyen emperors… a young woman with the nickname Hoang Trinh Phan has made a significant presence across social media platforms, sharing stories about heritage. Her “heritage storytelling” page has attracted thousands of viewers and followers, not only for her charm but also for the wealth of essential knowledge about cultural heritage that she brings to the public and the community.

For centuries, the land of Hue has been renowned for the skillful hands of its artisans. This region is a place not only preserves the cultural heritage of the imperial court, but also serves as the cradle that maintains and develops hundreds of unique traditional craft villages. However, in the face of global integration trends, Hue’s craft villages are confronting numerous challenges.

Through an interdisciplinary approach involving cultural anthropology, sociology, linguistics, and heritage studies, the project “Core elements that create Hue’s identity, a distinctive land in Vietnamese culture - once the Imperial Capital, a center of culture - religion - arts, and a symbol of deep-rooted traditions” seeks to clarify the role and value of Hue’s identity within the broader national culture. At the same time, it suggests directions for sustainable preservation and promotion in the context of modernization and globalization.

“The beauty of Hue’s cultural heritage through sketching art” is the theme of an exhibition inaugurated by Hue Museum of Fine Arts, introduced to the public and visitors in Da Nang City on the evening of August 7.

Alongside public museum institutions, the system of private museums in Hue is considered a highlight in promoting cultural and heritage values and has become an attractive destination on the tourism map. However, the establishment of tours still depends on each museum’s own approach.

Slow travel is emerging as a popular trend among many tourists. With its rich natural landscape, deep cultural and heritage roots, traditional way of life, and the unique warmth of its people, Hue holds many advantages for developing this form of tourism. However, to truly develop slow travel, Hue still has much work to do.

The People's Committee of Hue City has approved the organization of the first race designed to explore the city’s cultural heritage - “Hue Heritage Trail 2025”. This is a highlight event within the framework of Hue’s 2025 Wellness Tourism Week and responding to the 2025 National Tourism Year.

“Up to now, nearly 200 works and items within the Complex of Hue Monuments have been preserved, restored, and renovated, with a total expense of over 2.000 billion VND. This work has always strictly complied with the regulations of the 1972 World Heritage Convention, UNESCO guidelines, and the Law on Cultural Heritage of Vietnam, ensuring authenticity, integrity, and adaptability to the harsh climate conditions of the Central region of Vietnam, etc.,”. These details were shared by Hue Monuments Conservation Center to Mr. Lazare Eloundou, Director of UNESCO Cultural Heritage Center during his visit and working trip in Vietnam at the end of May.