Hue culture with its typical characteristics of the land is portrayed through many unique cultural values such as cuisine, clothing, garden house architecture, education, music, theater, language, and poetry. These values have become great potential for Hue to become an important tourist center of Vietnam and Southeast Asia.

Hue Ancient Capital is a paradise for vegetarian cuisine. On the first and fifteenth days of the lunar month, even restaurants that usually serve meat often switch entirely to vegetarian dishes. This is hardly surprising, given that Hue is one of Vietnam’s major Buddhist centers, a land steeped in spiritual traditions, where eating vegetarian food has become a beautiful cultural feature.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Although she has chosen a reclusive life on the edge of Thien An forest (Hue City), just as the saying goes, “good wine needs no bush,” many international tourists visiting Hue have asked travel companies to take them to meet People’s Artisan Hoang Thi Nhu Huy so that they can converse with her and gain a deeper understanding of Vietnamese culture.

Hue is famous for its delicious cuisine, and the local authorities are actively promoting the brand name “Hue - The Culinary Capital”. However, the city has yet true food tours (Food Tour) in a proper and structured manner.

“Hue’s fragrance”, let me use this term to describe one of the quintessential features of Hue - its aroma in the cuisine. This quintessential feature has become a deep love, a profound memory, and an unforgettable nostalgia in the hearts of countless people!

Culinary culture not simply is about food but also contains stories about the vibrant life of indigenous people. In the vast Truong Son mountains, the dishes of Ta Oi, Pa Co, Co Tu ethnic groups are rich with the flavors of the forest from available natural ingredients, combined with age-old secrets, creating unique values found nowhere else.

On the afternoon of October 28th, Hue Tourism College, in collaboration with Cholimex Foods, held the fifth season of the “Search for Hue Culinary Ambassadors” competition, themed “Hue cuisine - Convergence of essence,” for the year 2024.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

Hue City's decision to focus on cuisine for its application to join UNESCO's Creative Cities Network is both a correct and fitting choice.