Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

Hue is changing every day through its bridges. From the more-than-120-year-old Truong Tien Bridge reflecting the city’s heritage, to Phu Xuan, Nguyen Hoang, Da Vien, Thuan An, Tam Giang, etc., these bridges not only connect the roads of Hue but also symbolize the city’s reach toward the future.

Starting on September 9, the method of welcoming and serving visitors to the The To Mieu relic site (Hue Imperial Citadel), where the Nguyen Dynasty emperors are worshiped, will be changed. Accordingly, visitors will no longer be allowed going inside the building. Instead, they will be able to visit, explore, and offer incense from the outside.

French architectural works in Hue in general, and those located along Le Loi St., in particular, have long been familiar. They are considered the bridges across time, serving as witnesses to the changing face of Hue’s urban landscape through many historical ups and downs.

Hue City is promoting green transportation through practical solutions, including electric buses, public bicycles, charging stations, smart parking lots, and applications that support residents in changing their travel habits. This approach aligns with urban characteristics, laying the foundation for a city with low-emission, sustainable, and livable in.

During the days of changing seasons to autumn, students from the land of cherry blossoms had the opportunity to set foot in Hue. Here, they had interesting cultural experiences in the ancient capital with Vietnamese friends.

On the afternoon of July 17, Song Huong Magazine and Truc Chi Vietnam Art Co., Ltd. jointly organized a painting exhibition with the theme "Giao Cua Mua – Cam On Mua He" (Season Changing – Thank You Summer) at Song Huong Magazine Editorial Office. (No. 9 Pham Hong Thai St., Hue City). Mr. Phan Thien Dinh, Secretary of Hue City Party Committee attended the exhibition.

On cold winter days, the red Sau Sau leaves fall, leaving bare branches. At this time, the Sau Sau forest evokes a sense of wandering into unfamiliar lands.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

In response to the changing tourist demands, travel companies and community destinations in Hue have created a variety of experiences for tourists, as well as concentrating on ensuring safety at tourist destinations of streams, waterfalls, seas and lagoons.