Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Hue puts on the most brilliant red shirt of flamboyant flowers in late June and early July. The roads, street corners, and rice fields are all adorned with the fiery colors of flamboyant flowers. That red color gives Hue a brilliant and captivating beauty.

There is a unique dish sold only during summer in Hue, with a cool, refreshing flavor that helps to cool down the body. It's called bún giấm nuốc (vinegar blue jellyfish noodles). Hue's noodle dishes are famously diverse and abundant, too numerous to count on one's ten fingers, with each type having its distinct color and flavor that's hard to confuse with others.

Returning to the ancient capital of Hue for the second time, the Festival of Lights brings many exciting experiences to the public.

Over 150 highland residents from Nam Dong and A Luoi received free cataract surgeries, returning to their daily lives. This is the result of two meaningful volunteer surgery missions led by Professor Hattori Tadashi from Hue Eye Hospital and other humanitarian organizations.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

Concerns about losing the “green” image of the heritage-rich ancient capital were prevalent when Thua Thien Hue province began developing industrial and economic zones (IZs and EZs) decades ago. However, through the province’s meticulous selection process, many of these zones have flourished, proving the right direction and significantly contributing to job creation and socio-economic development.

The Nine Dynastic Urns were recognized as a National Treasure in 2012. On May 8, in the capital city of Mongolia, the “Bronze castings on the Nine Dynastic Urns at the Imperial Citadel of Hue” officially became a documentary heritage of UNESCO's Memory of the World Programme for the Asia - Pacific Region.