After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Groups of young people walk along the shore, watching the waves crash. Each person finds a spot and waits for the right moment to cast their line.

As an indispensable ingredient for creating cool, healthy drinks, probiotics such as kefir grains and scoby have recently gained more attention, especially during the hot summer weather.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

On the afternoon of June 26, High School for Gifted Students of the University of Sciences, Hue University held an awarding ceremony for the contest “Designing 12 zodiac animal stamps on the Ao dai in 2024”. The contest aims to respond to the Ao dai Week 2024 activity, and, at the same time, create opportunities for members of the school's stamp club to learn about the traditional 12 zodiac animal stamps.

It has been a few years since I had the chance to cross Hai Van Pass. I just thought the pass would be very deserted because, since the construction of the road tunnel, everyone chose that route for its safety and economy. However, it turns out that I was wrong, the pass remains bustling and vibrant.

On the morning of June 23rd, the Organizing Board of Hue-ICT Challenge 2024 awarded prizes for the creative information technology (IT) product competition to participated college and university students and reckoned up the Hue-ICT Challenge 2024.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

56 exquisitely crafted dragon artworks made of ceramics by Tran Do, an artisan from Bat Trang pottery village of Hanoi, have been introduced to the public during the 2024 Hue International Arts Festival Week.