On the afternoon of April 10th, Hue Tourism College (under the Ministry of Culture, Sports and Tourism), in coordination with Cholimex Food Joint Stock Company, organized the 7th season of the “Searching for Hue Culinary Ambassadors” contest under the theme of “Preserving and Promoting the Essence of Hue Cuisine”.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.

On the afternoon of April 8, Hue City Women's Union, in collaboration with An Cuu Ward Women's Union, held a ceremony to launch a pilot model “Member families with no delinquent children”.

Many journeys back to old Hue begin with seemingly small details. For me, it was a visit to An Thu garden house in Gia Hoi old quarter - a contemplative Hue residence nestled behind lush green trees. Mr. Vo Chanh Tien, the current caretaker, led me through the rooms while sharing the house's history and stories of generations tied to the garden and the rhythm of the old Gia Hoi. But what made me linger the longest was actually… beneath my feet.

As heritage cities around the world search for sustainable development models, the concept of a “living museum city” is emerging as a direction many localities aspire to. With its distinctive cultural heritage and unique identity, Hue has every potential to become a typical example of this model.

During the participation in the VnExpress Marathon Hue 2026, runners will benefit from a free admission to tourist attractions managed by Hue Monuments of Conservation Center. It will offer both domestic and international runners the opportunity to further explore the history, architecture, and culture of Hue Ancient Capital.

On the morning of April 5th, Hue City Youth and Children Center, in coordination with Vy Da Ward Youth Union, the Youth Union of the School of Tourism under Hue University, and Honda Loc Thinh Co., Ltd., organized the 2026 event “Youth with Traffic Culture”.

After nearly 80 years of existing as little more than a foundation, Dai Cung Mon - the main gate of the Forbidden Purple City – will be reconstructed. The project will help complete the central axis of Hue Imperial Citadel and open up a new heritage experience space for visitors.

On the morning of April 3, Hue Red Cross Society held a first aid training session for preschool teachers in An Cuu Ward.

Rolling out solutions to promote the bundling of tourism products into packages, linking tourism activities with the promotion and consumption of OCOP products and local specialties, while also aligning with the preservation and promotion of cultural heritage values, is among the key tasks that the Prime Minister has requested the tourism sector to prioritize following the Lunar New Year holiday.