Thua Thien Hue is a leading locality in organizing the contemporary form of national and international festivals. After more than 24 years of existence and development, the Hue Festival has become a noteworthy event in the system of festivals worldwide.

On the morning of May 2nd, Hue University announced that in the Times Higher Education (THE) Asia University Rankings 2024, released on May 1st, Hue University retained its position at 601+ from 2023.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

On the evening of April 30, the People's Committee of Phong Dien District organized the countryside market themed “Old Scent of the Ancient Village” 2024 at Phuoc Tich ancient village (Phong Hoa commune).

As a meaningful highlight to attract tourists and people during the holidays of April 30 and May 1, the space to experience cuisine, poetry, and Ao Dai within the framework of Hue Traditional Cuisine Week 2024 at Thuong Bac Park takes place from April 27 to May 1, providing a place to have fun, experience, and enjoy regional cuisine throughout the country, creating a vibrant and bustling atmosphere for the long holiday.

On the evening of April 29th, at Thuan An beach, Thuan An ward, the People's Committee of Hue City organized the opening ceremony of “Thuan An – Call of the sea” festival 2024. The event was attended by Mr. Phan Thien Dinh, Member of the Standing Provincial Party Committee, Secretary of the City Party Committee, and Chairman of the City People's Council; city leaders; departments, agencies, units, enterprises; as well as domestic and international tourists.

Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

On the evening of April 27, at Thuong Bac Park, Dong Ba Ward, the People's Committee of Hue City in collaboration with Phu Dat Gia Co., Ltd. organized the opening ceremony of the Hue Traditional Food Week 2024.

On April 27, Thua Thien Hue Cardiovascular Association, in collaboration with Hue University of Medicine and Pharmacy, Hue University, Hue Central Hospital, and related units, organized the 3rd Expanded Ancient Capital Cardiovascular Conference.

In May 2024, Lang Co Bay has just celebrated its 15th anniversary of joining the World's Most Beautiful Bays Club. On this special occasion, there are many meaningful and exciting experiences for visitors to Lang Co Bay, thereby increasing their fondness for this destination.