The colors of Ru Cha

After a night of fishing, catches of shrimp and fish are brought ashore, and women from the communities along Tam Giang Lagoon carry or transport the seafood to market to sell. Over the years, selling fish has become a means of livelihood and an integral part of daily life, giving the lagoon-side villages their distinctive character.

The rhythmic clang of hammers rings out from blacksmiths’ forges, the scent of fresh wood fills carpentry workshops, and artisans work with bamboo strips, conical hat frames, needles and thread. Each craft has its own tasks, and each artisan has a personal way of keeping the tradition alive. The resulting products bear the distinctive marks of their craft villages and reflect the diligence and skill of the craftsmen.

On the morning of September 27, the Hoa Chau Ward People’s Committee held a ceremony to launch the 2026 ‘Ru Cha - Colors of Autumn’ photo contest. The contest aims to promote Ru Cha’s ecological and cultural beauty, community life, and tourism potential.

During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.