On the afternoon of March 17, Hue City People's Committee held a sponsorship contract signing ceremony for Hue Festival 2026 with Vietnam Airlines Corporation - Vietnam Airlines and Pacific Airlines Joint Stock Aviation Company.

On the afternoon of December 15th, at the conference hall of Hue City People’s Committee, Vietnam Airlines (Vietnam National Airlines Corporation) presented financial and in-kind support of 1 billion VND and 2,000 warm blankets in total to Hue City to help address damage caused by recent storms and flooding.

On the morning of July 9th, Vietnam Airlines, in collaboration with Hue City People's Committee and Phu Bai International Airport, held a special ceremony to welcome a milestone flight in celebration of the 65th anniversary of Vietnam's tourism sector. The event also aims to respond to the National Tourism Year - Hue 2025 and honored the airline’s 350 millionth passenger.

On the afternoon of April 8, Hue City People’s Committee held a sponsorship contract signing ceremony for the National Tourism Year 2025 and Hue Festival 2025 with Vietnam Airlines Corporation – Vietnam Airlines and Pacific Airlines Joint Stock Company.

On the afternoon of March 14th, at the Provincial People's Committee office, Vietnam Airlines signed a sponsorship agreement with the Organization Board of Hue Festival 2024, officially becoming the primary carrier for the event, with a sponsorship amounting to 1.2 billion Vietnamese dong.