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| The Sốnglab is built on the combination of technology, art, entertainment and education. This space is located in a building on Ba Trieu Street, Hue City |
This is a collaborative project between Mr. Duong Do, who is well known as the founder of Toong, the co-working space chain, and artist Tung Monkey, along with dozens of other musicians and visual artists. “The Sốnglab, when completed, will be a platform to promote the development of digital art in Vietnam, and a destination to attract visitors to the Ancient Capital,” said Tung Monkey.
Tung Monkey and The Visual 084, as art curators, have worked with talented visual artists namely Dustin Ngo, Cuong Nguyen, Julian Tuan, Vien Le, Ngoc Quy, and Travis Cohantz, etc.
Together, these artists will tell interesting stories at the Sốnglab. In which, some artists will tell stories about surreal life forms via artificial intelligence graphics, while others will create visual flows by boats, and lanterns, or recreate the illusion as seen at Lang Co Bay.
Through those stories, audience will experience the "immersion" in a vivid way through state-of-the-art projection technologies from Southeast Asia's leading 3D mapping projection equipment supplier, which has carried out projects at Changi Airport, or Marina Bay in Singapore. This is an interesting combination between traditional and modern elements, in which Hue “character” acts as an evocative material, and the stories will be "told" in the language of contemporary art.
According to Mr. Duong Do, the Sốnglab is built based on the combination of technology, art, entertainment and education, aiming to bring unique experiences to visitors; at the same time, giving them a more vivid look at the beauties of culture and life in Hue.
The construction of a space, dedicated to an advanced "immersive" experience in Hue, is a proof that the tourism potential of the Ancient Capital is still very large. Local identity can be conveyed in a way matching the trendy “language” of enjoyment of domestic and international visitors.
By N. MINH