Driving Hue’s Heritage Forward Through ‘Soft Power’

Driving Hue’s Heritage Forward Through ‘Soft Power’

For Hue, cultural diplomacy extends well beyond cultural exchanges, image promotion, or artistic performances. We regard it as an important means of socio-economic development.
Listening to the raindrops from Quan Tuong Dai

Quan Tuong Dai was built in 1827 during the reign of Emperor Minh Mang with the purpose for astrologers of Kham Thien Giam to use telescopes to observe the sun, moon, stars.

Listening to the raindrops from Quan Tuong Dai
Preserving and restoring the Complex of Hue Monuments

The preservation and restoration plan also includes the landscape area of ​​the Huong River associated with the relics; long-standing communities, cultural landscapes, associated with each monument...

Preserving and restoring the Complex of Hue Monuments
Harmony of spring colors

This year, Hue Festival does not solely focus on art programs taking place in a few days but is held all year round.

Harmony of spring colors
The gift "worth the money"

Nguyen Khoa Diem, poet, when attending the premiere of vol 8. of Hue Studies (HS), once commented: "HS is a very Hue publication, which is very serious, worth reading and keeping.”

The gift worth the money
Creating with emotion & responsibility

Sharing the feelings of the Vietnamese people towards the fight against the COVID-19 pandemic, in the past year, artists and writers had also "dashed " into this war...

Creating with emotion  responsibility
Culture passed down

In recent years, Prof. Dr. Thai Kim Lan’s house has become a place for young people to visit. They come to experience the ancient cultural space, to learn about antiques, ao dai,...

Culture passed down
Ups and downs of galleries in Hue

With the development of technology, many artists do not need to send their paintings to galleries, as they can sell their own paintings directly on forums and social network sites...

Ups and downs of galleries in Hue
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