Hue Traditional Crafts Festival 2023 from 28 Apr to 5 May

For centuries, the land of Hue has been renowned for the skillful hands of its artisans. This region is a place not only preserves the cultural heritage of the imperial court, but also serves as the cradle that maintains and develops hundreds of unique traditional craft villages. However, in the face of global integration trends, Hue’s craft villages are confronting numerous challenges.

In 2020, when male officials and civil servants of the Department of Culture and Sports wore ao dai during working days and the weekly flag-raising ceremony, it immediately sparked controversy online. Then, it was not just the cultural sector, at important events, the provincial leaders (now Hue City) and intellectuals also began wearing ao dai. The appearance of the traditional ao dai for both men and women at cultural and educational events made the ceremonies more solemn, elegant, and impressive.

On June 11, Hue City Library held an exhibition displaying the works from the children’s drawing contest under the theme “Ao dai and Childhood”.

The Community Ao dai Week, which kicked off the Summer Festival 2025 in early June, has drawn a large number of designers, models, artists, cultural experts, and researchers, etc. Each participant acts as an ambassador, promoting Hue Ao dai in particular and the traditional Ao dai Vietnam in general.

This was the theme of the seminar held by the Department of Education and Training in collaboration with the Department of Culture and Sports on the afternoon of June 10 at Quoc Học - Hue High school for the Gifted. The event was held to respond to the Community Ao dai Week in Hue in 2025.