“Promoting the value of Hue’s local specialties through experiential tourism” was the theme of a specialized workshop organized by Hue Center for Investment Promotion, Trade and Enterprise Support over 2 days, December 13 and 14.

From laboratories to raw material hills, from native plants to internationally certified products, the innovations of Hue’s business community have demonstrated that innovation is a key driver helping them increase product value and competitiveness in the new era.

Innovation in thinking, creativity in products, ways to approach customers, standardizing in the processes - these are the ways that Hue's small and medium-sized enterprises (SMEs) assert themselves.