Customer experience management for medium and small enterprises

TTH.VN - In the framework of the workshop Customer Experience Management for Medium and Small Enterprises, held on the morning of February 20 at the Space of Hue Books and Culture (23-25 Le Loi St.), Pham To Hoai, an expert, shared his experiences to participants.

Trainees and Mr. Pham To Hoai discussing and sharing insights at the workshop

How to satisfy customers with our services and products?

If customers are satisfied, will they return and introduce your businesses to others?

In the opposite case, if customers are dissatisfied or even frustrated with the service experience, whether will they not return and share their negative feedback with others?

For nearly 3 hours, 60 participants, including business owners and employees from various sectors, were guided through the key steps of customer experience management.

Important knowledge derived from research, as well as from the process of training and coaching businesses were shared in detail by Pham To Hoai, with many concrete examples.

By researching the cases of participating businesses beforehand, Mr. Pham To Hoai provided practical lessons with relevant case studies.

Ms. Hoang Mai from ALBA Hotel expressed: “The program is very useful and necessary for my business”.

Mr. Le Minh Thanh, a spa owner in Hue City, also believed that programs like this are essential for businesses.

Mr. Vo Ca Dao, representative of Hue Book and Culture Club, the organizer of this session, mentioned that in the future, the club will organize similar topics to introduce related books to help businesses elevate and develop themselves more effectively.

By An Co