ClockTuesday, 23/05/2023 08:16

Building Thuy Bieu's tourism brand name

HNN.VN - Being a beautiful, rich, and fertile land, Thuy Bieu is considered a delicious vegetable and fruit garden as well as a tourist destination of Hue.

Culinary contest preparing delicious dishes from thanh tra grapefruitsThuy Bieu’s Thanh Tra Pomelo Festival 2022 from Sep 1-4

leftcenterrightdel
 Tourists visiting a Thanh Tra Pomelo Garden in Thuy Bieu. Photo: H. Phuong

 A land with numerous potentials

Thuy Bieu is a land still maintaining the vintage beauty of ancient villages in the heart of the increasingly modernizing Hue city. Local people’s income is still mainly on agriculture, with thanh tra pomelo and rice cultivation.

The precious feature of Thuy Bieu comes from the village landscape, still bold of the greenery of trees. The whole land is surrounded by the poetic Perfume River, so Thuy Bieu's soul is truly poetic, immersed in nature, with a slow lifestyle.

Over the last 10 years, those values have been developed into typical tourism products and services that are hard to find elsewhere. Up to now, Thuy Bieu has had two luxury resorts and numerous homestays that attract both domestic and foreign tourists.

The experience images of visitors bring about a variety of unique features of the countryside garden land, such as walking around the narrow roads with ‘fence-tea’ bushes, Thanh Tra pomelo gardens, and rice fields; having boat trips to enjoy well-known attractions along the two banks of the Perfume River; discovering cultural values and ancient garden architecture; enjoying thanh tra pomelo and rustic dishes.

In the context that Hue city is approaching to become a city under the management of the Central Government, the localities of the city including Thuy Bieu ward are indispensable components, needing to contribute their strength to that great task.

Thuy Bieu needs to make full use of the human resources and the natural resources endowed by nature for the socio-economic development of the locality, which is a typical highlight of Hue City. With the overall development orientation of Hue city, Thuy Bieu ward with its potential needs to orient this ward as "a clean vegetable and fruit garden of Hue city".

Rural tourism development

Coming to Thuy Bieu, it is totally trustworthy for visitors to enjoy clean and diverse fruits picked from the garden, and healthy green vegetable gardens from the water source of the Perfume River. Thuy Bieu garden houses have several sightseeing places for tourists to learn about cultural and architectural values; besides, there are places serving coffee, restaurants, exhibitions, music, etc. Especially, tourists could also admire the garden architecture diversified through the hands of landscape architects to form unique garden houses.

In terms of cuisine, visitors can fully enjoy the homegrown flavor of the countryside. Regarding the experience of rural space, visitors can quietly admire the beautiful nature on both sides of the Perfume River, the fragrant rice fields of the countryside, the fragrant Thanh Tra flowers, and the whispering bamboo groves.

From the above fact, it can be seen that building a countryside tourism brand name in Thuy Bieu is highly feasible, in line with the ward's own advantages. Tourism with the participation of a large number of people from developing agricultural products to serving tourism would create a tourism culture for the locality.

The great value of countryside tourism for the benefit of Hue City’s citizens is to enjoy clean food, improve health, experience nature, and improve the spirit, which is a great human value. Also, Thuy Bieu local people could have more livelihoods, more diverse career choices, and a fresher life.

The conclusion of the Standing Committee of Hue City Party Committee on April 6, 2023, on the development of the project called "the development of eco-tourism and unique community in Hue City" has also identified the key tasks of Hue City in the coming time. Among these, Thuy Bieu is promoting natural strengths to develop tourism.

For the project to be effective, it is necessary to have solutions to three key problems. Firstly, that is to diversify products and services associated with Thuy Bieu's advantages, meeting the needs of the Hue market, especially fresh fruits and vegetables as well as accompanying experience service. Secondly, it is also vital to develop tourism to diversify people's livelihoods, forming a complementary pair of agriculture and tourism. Thirdly, supporting policies to encourage people to participate in tourism and agricultural development should be soon promulgated.

By Nguyen Quoc An
RATING
5
  Comment

YOU MAY CARE ABOUT

Promoting Hue - South Korea flight routes

The first charter flight is expected in late March or April 2026, with Hue and its Korean partners planning to launch the inaugural Hue-South Korea charter flight in 2026, followed by efforts to establish regular scheduled service.

Promoting Hue - South Korea flight routes
Opening and Implementing the Swiss EHT Training Program in Hue

On the morning of March 11, the Department of Tourism coordinated with its partner units to hold the opening ceremony for the training course on Advanced Tourism and Hospitality Management based on Swiss EHT standards in Hue City for 2026.

Opening and Implementing the Swiss EHT Training Program in Hue
Launch of the “Check-in green Hue” contest

With the aim of spreading awareness about responsible tourism for a sustainable green Hue, the Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

Launch of the “Check-in green Hue” contest
Press focuses on progress of projects across the city

On the afternoon of March 5th, Hue City People's Committee held its regular press conference for February 2026. The event was chaired by Chief of the Office of the City People’s Committee Hoang Viet Cuong; Deputy Director of the Department of Finance Tran Cong Thich Vuong; and Deputy Director of the Department of Culture and Sports Nguyen Huy Hien. ​

Press focuses on progress of projects across the city
Hue’s Tourism Revenue in the First Two Months Increases Nearly 99%

According to statistics from the Department of Tourism released on the morning of March 1, the number of tourists to Hue in the first two months continued to rise sharply, estimated at over 1.2 million arrivals, while the number of visitors to the city in February, 2026 alone witnessed an increase of nearly 72%. Especially, the total revenue from tourism rose significantly compared to the previous year.

Hue’s Tourism Revenue in the First Two Months Increases Nearly 99

LASTEST NEWS

Return to top