ClockTuesday, 23/05/2023 08:16

Building Thuy Bieu's tourism brand name

HNN.VN - Being a beautiful, rich, and fertile land, Thuy Bieu is considered a delicious vegetable and fruit garden as well as a tourist destination of Hue.

Culinary contest preparing delicious dishes from thanh tra grapefruitsThuy Bieu’s Thanh Tra Pomelo Festival 2022 from Sep 1-4

leftcenterrightdel
 Tourists visiting a Thanh Tra Pomelo Garden in Thuy Bieu. Photo: H. Phuong

 A land with numerous potentials

Thuy Bieu is a land still maintaining the vintage beauty of ancient villages in the heart of the increasingly modernizing Hue city. Local people’s income is still mainly on agriculture, with thanh tra pomelo and rice cultivation.

The precious feature of Thuy Bieu comes from the village landscape, still bold of the greenery of trees. The whole land is surrounded by the poetic Perfume River, so Thuy Bieu's soul is truly poetic, immersed in nature, with a slow lifestyle.

Over the last 10 years, those values have been developed into typical tourism products and services that are hard to find elsewhere. Up to now, Thuy Bieu has had two luxury resorts and numerous homestays that attract both domestic and foreign tourists.

The experience images of visitors bring about a variety of unique features of the countryside garden land, such as walking around the narrow roads with ‘fence-tea’ bushes, Thanh Tra pomelo gardens, and rice fields; having boat trips to enjoy well-known attractions along the two banks of the Perfume River; discovering cultural values and ancient garden architecture; enjoying thanh tra pomelo and rustic dishes.

In the context that Hue city is approaching to become a city under the management of the Central Government, the localities of the city including Thuy Bieu ward are indispensable components, needing to contribute their strength to that great task.

Thuy Bieu needs to make full use of the human resources and the natural resources endowed by nature for the socio-economic development of the locality, which is a typical highlight of Hue City. With the overall development orientation of Hue city, Thuy Bieu ward with its potential needs to orient this ward as "a clean vegetable and fruit garden of Hue city".

Rural tourism development

Coming to Thuy Bieu, it is totally trustworthy for visitors to enjoy clean and diverse fruits picked from the garden, and healthy green vegetable gardens from the water source of the Perfume River. Thuy Bieu garden houses have several sightseeing places for tourists to learn about cultural and architectural values; besides, there are places serving coffee, restaurants, exhibitions, music, etc. Especially, tourists could also admire the garden architecture diversified through the hands of landscape architects to form unique garden houses.

In terms of cuisine, visitors can fully enjoy the homegrown flavor of the countryside. Regarding the experience of rural space, visitors can quietly admire the beautiful nature on both sides of the Perfume River, the fragrant rice fields of the countryside, the fragrant Thanh Tra flowers, and the whispering bamboo groves.

From the above fact, it can be seen that building a countryside tourism brand name in Thuy Bieu is highly feasible, in line with the ward's own advantages. Tourism with the participation of a large number of people from developing agricultural products to serving tourism would create a tourism culture for the locality.

The great value of countryside tourism for the benefit of Hue City’s citizens is to enjoy clean food, improve health, experience nature, and improve the spirit, which is a great human value. Also, Thuy Bieu local people could have more livelihoods, more diverse career choices, and a fresher life.

The conclusion of the Standing Committee of Hue City Party Committee on April 6, 2023, on the development of the project called "the development of eco-tourism and unique community in Hue City" has also identified the key tasks of Hue City in the coming time. Among these, Thuy Bieu is promoting natural strengths to develop tourism.

For the project to be effective, it is necessary to have solutions to three key problems. Firstly, that is to diversify products and services associated with Thuy Bieu's advantages, meeting the needs of the Hue market, especially fresh fruits and vegetables as well as accompanying experience service. Secondly, it is also vital to develop tourism to diversify people's livelihoods, forming a complementary pair of agriculture and tourism. Thirdly, supporting policies to encourage people to participate in tourism and agricultural development should be soon promulgated.

By Nguyen Quoc An
RATING
5
  Comment

YOU MAY CARE ABOUT

Restructuring the tourism sector toward sustainable development

The “Restructuring the Tourism Sector to Meet the Requirements of Becoming a Key Economic Sector” plan, approved under Decision No. 1685/QD-TTg dated December 5th, 2018 by the Prime Minister, has established an important policy framework for the comprehensive renewal of the tourism sector. Accordingly, the Ministry of Culture, Sports and Tourism, together with ministries, sectors, and localities, including Hue City, has focused on removing bottlenecks and gradually restructuring tourism products, visitor markets, and the tourism management system…

Restructuring the tourism sector toward sustainable development
Joyful “ushering” figures

On the first day back to work after the 2026 New Year holiday, Hue residents were greeted with encouraging news: during the holiday period, the city was estimated to have welcomed around 85,000 visitors, a 25% increase compared to the same period last year.

Joyful “ushering” figures
Transforming through the National Tourism Year

Thirteen years after Hue first hosted the National Tourism Year, the event returned to the city for the second time in 2025, opening a gateway to new opportunities. From this series of events, beyond the growth figures, the city has gained valuable experience and a new surge of energy known as the “Aspiration for transformation”.

Transforming through the National Tourism Year
Announcement of Zoning plan for golf course tourism area

On December 30, in Kim Long Ward, Hue City Project Management Board for Construction Investment and Urban Development held a conference to announce the Zoning Plan (1/2000 scale) for the Golf Course Tourism Area located in Kim Long Ward and Binh Dien Commune, Hue City.

Announcement of Zoning plan for golf course tourism area
Promotion of rural tourism

On the morning of December 27, the Department of Tourism organized a conference to promote rural tourism in Hue City.

Promotion of rural tourism

LASTEST NEWS

Return to top