Elevating the status of Bun Bo Hue

Elevating the status of Bun Bo Hue

Visiting ‘Hue Beef Noodle Soup Day’ as part of the ‘Hue - Culinary Capital 2026’ program, I am reminded of Miss Noodle from folk legend and the late, famous American chef Anthony Bourdain.
Opportunity to promote Hue traditional products

This event has successfully created a vibrant and impressive open space, harmonizing Hue Imperial City with the natural landscape and the exhibition and demonstration space of traditional crafts and craft villages...

Opportunity to promote Hue traditional products
Investing in developing golf tourism in Hue

The opportunities from golf tourism are huge. According to data from the World Golf Tourism Organization, there are currently 61 member countries with about 638 golf tourism companies, controlling 87% of the global market...

Investing in developing golf tourism in Hue
Leveraging cinema to boost tourism in Hue

According to filmmakers, Hue possesses a “precious gem” that filmmakers, especially those in the historical drama genre in Vietnam, desperately need: the charm, antiquity, and serenity of temples, palaces, relics, and architecture.

Leveraging cinema to boost tourism in Hue
Attracting international tourists during the off-season

In June 2024 alone, the number of visitors to Hue was estimated at over 359,300, an increase of 26.3% compared to the same period last year, with international tourists accounting for about 93,533 of those visiting.

Attracting international tourists during the off-season
Developing regular flights with Taiwan (China)

It can be said that the upcoming 48 flights from Taiwan (China) in the coming year represent both an opportunity and a big challenge for Hue tourism to expand into the promising Taiwanese tourist market.

Developing regular flights with Taiwan China
A shift in summer vacation trend

Besides choosing train travel and changing to night flights, many tourists are also opting for closer destinations, traveling by personal car.

A shift in summer vacation trend
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