Workshops such as pottery making, picture coloring, and “healing”-themed cafés (spaces designed to promote relaxation and emotional well-being) have become increasingly common in Hue in recent years. This trend reflects young people's growing desire to achieve mental balance amid academic and work-related pressures, as well as a lifestyle closely tied to social media. Beginning as an emotional concept, “healing” has gradually given rise to a distinct service market targeting young customers in Hue.

As a refined blend of beverage enjoyment and hands-on craft activities, workshop cafés have become a popular choice among young people in Hue.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

Premiering in August 2025 and surpassing 700 billion VND in box office revenue, the film “Red Rain” (“Mua Do”) created an unprecedented box office phenomenon for a Vietnamese political and historical film. What few people know is that the person behind the film's music, touching the hearts of millions of viewers, is musician Cao Dinh Thang - a young man born and raised in Hue.

In the familiar space of schools, tuong - a traditional stage art form once thought to be “hard to approach” for young people - is being brought to life through hands-on experiences. Through makeup sessions, lessons, and opportunities to explore and feel the values of tuong firsthand, this approach is helping younger generations grow closer to cultural heritage and creating new ways to incorporate traditional culture into schools.

Traditional culture is now being embraced by young people in new, youthful, engaging and accessible ways through craft village workshop tours. This form of experience is becoming increasingly popular, attracting many young people and tourists who can directly take part in and create traditional handmade products themselves. More importantly, these activities help preserve and spread cultural and historical values while honoring the craftsmanship and dedication of people in traditional villages. ​

Each completed pillow is the result of patience. Through the hands of young people, the traditional royal pillow-making craft continues to live on, keeping the cultural values of ancestors remain close and vibrant.

At dawn, the coastal area of Vinh Loc Commune was already bustling with activity. On the sandy shore, groups of fishermen busily prepared for the first drag-net haul of the day. Boats returning after a night of fishing hurried back to shore. Amid this energetic rhythm of labor, many young people came to directly experience the lives of fishermen in the coastal fishing village.

More than 3 years after the passing of folk artisan Cong Ton Nu Tri Hue, the one who kept the secret techniques of making royal armrest pillows of the Nguyen Dynasty, also known as the “trai dua” (armrest pillow-blocks), an exhibition dedicated to her titled “Wholeheartedly, with devotion” has been organized by young people.

Traditional culture is no longer unfamiliar to young people as the student group “Gen Z Ke Su” (Gen Z Tells History) from the Communication Technology major at FPT University Da Nang launched a media project titled “Co Vat Cung Dinh” (Royal Antiquities). The project uses modern technology applications to tell traditional stories.

Participants not only learn about the craft but also create their own finished products. Through such hands-on experiences, folk paintings are brought closer to everyday life.