Without the need for large-scale promotional campaigns, many young people are turning to social media as their own way to tell stories about Hue. From short videos and everyday imagery to artistic projects, the image of the former imperial capital is gradually reaching the public in a more vivid and relatable way.

Aedus Crew, a young and energetic dance group, is gradually making its mark on the artistic life of the Ancient capital. Behind its high-energy performances are students from the University of Medicine and Pharmacy, Hue University.

Offering both a fresh artistic experience and a way to preserve the vibrant emotions of spring, the workshop on paintings to hang up for Tet led by young artist Tuyet Loan at An Yen Station (Phu Xuan Ward) has become a tranquil gathering place where participants immerse themselves in radiant brushstrokes.

From familiar cover versions to the aspiration of writing their own songs, young artists in Hue are gradually making their mark with music that carries a modern vibe while preserving their distinctive style.

Mega Booming - Hue 2025 is set to return on a larger scale, featuring a star-studded lineup of artists and aiming to captivate the young generation and music enthusiasts. This artistic showcase will be part of the closing ceremony of the National Tourism Year - Hue 2025.

In the quiet and profound artistic space of Hue, Trinh Cong Son's music has never faded. More than half a century, songs such as "Diem Xua", "Quynh Huong", "O tro", "Nang Thuy tinh”, etc., are still present in the spiritual life of the people in the Ancient Capital, especially the young ones.

Despite having a thin workforce with increasingly older age groups, Hue’s young artists continue to make their mark on Vietnam's artistic map. In an interview with Hue Today Weekly, artist Nguyen Thien Duc, Chairman of Hue City Fine Arts Association, shared his views on the current situation, potential, and expectations for the next generation of Hue’s fine arts scene.

The Dance Artists’ Association is the youngest among the professional associations under the Union of Literature and Arts Associations of Hue City. However, in recent years, it has grown into a collective of outstanding individuals, producing high-quality and contemporary dance performances that meet the diverse tastes of Hue’s public.

At the end of May, Hue hosted the first session of a local artist training course organized by 4ll-in Performance Art Company (4LLIN). Coming to Hue, the young members of 4LLIN brought the project “Developing the performing arts ecosystem in Hue, from June to December 2025.”

With appealing flavors and unique artistic designs, entremet cakes (a type of dessert originating from France) have gained great attraction and are especially loved by young people, particularly on meaningful celebratory occasions.