For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

More than 10 years after winning a prize at Sao Mai 2013, Dr. Nguyen Hoang Tinh Uyen returned to a professional music competition and won the Gold Prize in the Vocal category at the Crescendo International Music Festival 2026. For her, the award not only marked her return to the stage but also gave her renewed motivation to continue conducting research, performing, and inspiring her students through music. ​

On the morning of August 1, Deputy Secretary of the City Party Committee and Chairman of the City People’s Committee Le Tri Thanh, together with Standing Committee Member of the City Party Committee and Permanent Vice Chairman of the City People’s Committee Hoang Hai Minh, conducted an on-site inspection of construction progress at the boarding inter-level schools (primary and secondary level) in the communes of A Luoi 3 and A Luoi 4. The inspection was aimed at reviewing overall progress, promptly resolving difficulties, and ensuring readiness for the 2026 - 2027 academic year.

On August 1st (the 19th day of the sixth lunar month, Year of the Horse), the Executive Board of Vietnam Buddhist Sangha (VBS) - Hue City officially opened the Guanyin Festival at the Guanyin Buddhist Spiritual Tourism Center on Tu Tuong Mountain in Thuy Xuan Ward, Hue City. ​

At the 2nd Special Session of the 9th Hue City People's Council for the 2026 - 2031 term, which opened on the afternoon of July 26th, delegates approved two key resolutions: a list of six transport infrastructure projects to be implemented under the Public-Private Partnership (PPP) model, and a policy providing free general education textbooks beginning with the 2026 - 2027 academic year.

On the afternoon of July 30, Hue Business Association convened the 10th Executive Committee meeting of its fourth tenure (2022–2027) to review its performance during the first half of the year and set key priorities for the remaining months of 2026.

On the morning of July 25, the Department of Education and Training held a working session with schools and local authorities on preparations for launching the boarding inter-level schools in A Luoi 3 and A Luoi 4 communes, to ensure conditions are in place for teaching, student care and support from the beginning of the new academic year.

Featured on page 2 is the article ‘Momentum from grassroots initiatives’, which addresses a timely issue after one year of operating the two-tier local government model. A key takeaway is that when local authorities are empowered and willing to innovate, many procedures are shortened, government services move closer to the citizens, and public satisfaction becomes the benchmark for governance effectiveness.

Following the Ban Soc Ceremony of the Nguyen Dynasty, held on the very first day of 2026, Hue officially kicked off its year-long Hue Festival celebrations.

For the first time, Bun bo Hue (Hue beef noodle soup) will be celebrated through a nationwide festival. Featuring more than 80 food stalls, live culinary demonstrations serving hundreds of visitors, a stage production recounting the dish's more than 400-year history, and a variety of interactive experiences, these will turn Thuong Bac Park to become a gathering place for food enthusiasts from July 23rd to 26th.

This is the surviving lychee (hac le chi) tree, believed to have been grown from three lychee fruits bestowed upon the palace by the emperor. The tree casts shade over a corner of the palace, and its trunk is so wide that it would take several people to embrace it.

In line with the National Tourism Year, Thuan Hoa district has been carrying out various solutions to attract tourists to visit and stay in the locality.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

Tet is a time for families and loved ones to reunite. The celebration becomes even more meaningful with thoughtful and charming Tet gifts exchanged between family and friends.

We would like to invite you to enjoy stunning flycam footage of the theatrical reenactment of the Lunar New Year Court Ceremony. This was the first event of the National Tourism Year, held on the morning of January 1, 2025, at the Great Court of Thai Hoa Palace.

During the 100-year journey of existence and operation, the ancient Khai Dinh Museum, now the Hue Royal Antiquities Museum, is promoting its mission of preserving the heritage of previous generations.

After nearly 5 years of construction, the Project is expected to be completed by the end of 2023. The restoration of Kien Trung Palace has a great meaning in the process of restoring the values of Hue's royal architectural heritage.