As Hue moves toward its goal of becoming a distinctive heritage city and a major cultural and tourism hub for Vietnam and Southeast Asia by 2030, external relations, particularly cultural diplomacy, are taking on a strategic role. This is what Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang announced about how Hue can turn its cultural ‘soft power’ into a driving force for sustainable socio-economic development.

On September 8, 2026, Hue City People’s Committee issued Plan No. 519/KH-UBND to implement Conclusion No. 372-KL/TU of the City Party Committee. The plan continues the implementation of Resolution No. 04-NQ/TU on building Hue into one of the country’s major and distinctive centers of culture and tourism, and Resolution No. 37-NQ/TU on developing tourism and tourism services for the 2025–2030 period, with a vision to 2045.

“Chan May - Lang Co needs to be developed into a growth hub for industry, logistics, services and tourism in Hue City and the central region. Every decision on infrastructure investment must focus on long-term effectiveness, synchronization, and a clear roadmap, while having the capacity to create breakthroughs in socio-economic development,” Chairman of Hue City People’s Committee Le Tri Thanh emphasized that at a meeting with the Department of Industry and Trade and the Management Board of Hue City Economic and Industrial Zones on August 12 to discuss infrastructure investment in economic zones, industrial parks, and industrial clusters, as well as investment attraction.

Located approximately 4km northwest of the center of A Luoi district, along the Ho Chi Minh Highway, the eco-tourism area of A Nor (Hong Kim commune) has now transformed into a vibrant homestay and farm stay hub in the highlands.