From late July to early October, as the ariid catfish season reaches its peak, coastal fishermen make the most of favourable tides to cast their nets and haul in their catches, earning some extra income along the way.

From a football exhibition held during the World Cup season in Texas, to science programs delivered directly to schools, or children wearing virtual reality headsets to explore Indigenous history in the Choctaw Nation in Oklahoma, USA, I have come to realize that museums are changing rapidly in the age of Industry 4.0.

Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

On the evening of September 25, thousands of audience members, residents, and visitors gathered at the stage in front of Kien Trung Palace in Hue Imperial Citadel to enjoy the ‘Nhin nhung mua thu di’ (‘Contemplating Autumns Go By’) music program, one of the highlights of the autumn season as part of Hue Festival 2026.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Among the many varieties of fruit, Hue persimmons have a distinctive flavor of their own, especially the heritage varieties associated with century-old garden houses. As autumn arrives, persimmons begin appearing at markets, brightening homes and becoming increasingly popular for sale on social media.

Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

These days, as the rice fields reach full ripeness, farmers in the communes of A Luoi are busy with the harvest, working to bring the rice home before the rainy and stormy season arrives.

As summer draws to a close, with the sun becoming less intense and the gentle signs of autumn beginning to appear, rice fields across Hue are turning golden. The golden season is coming; it not only brings brighter smiles to farmers' faces but also adds a simple, rustic beauty to the countryside.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

At the beginning of summer, although the lotus flowers have yet to fully bloom, they still attract large numbers of visitors who eagerly admire the blossoms and capture memorable moments beside the pure and graceful flowers.

Visiting Dam Chuon (Chuon lagoon) in Phu An Commune, Phu Vang District, Hue City at dawn, you will be astonished by the beauty of pink lotuses blossoming in the morning sunlight.

Located about 50km north of Hue city center, Pho Trach village (Phong Dien town) is well known for growing bàng grass (Lepironia articulata) and crafting handmade products from it.

The Firmiana simplex flower is a unique one of Hue, with its dreamy shades of pink and purple colors. According to historical records, Emperor Minh Mang was so fond of the flower that he brought it to plant beside Can Chanh Palace and some corners of other palaces.

Hon Yen, or Yen Island (Nhon Hoi village, An Hoa commune, Tuy An district, Phu Yen province) possesses a wild and poetic beauty, with clear blue sea water.

This is a group of guests from a business that combines tourism experiences and sports festivals on Tam Giang Lagoon. Under hot weather, water wave experiences and team-building games that bond the group make the guests feel excited.

When mentioning the Firmiana simplex tree, one is also reminded of the phoenix - a bird that only perches on Firmiana simplex tree.

From a type of wild grass growing in waterlogged lowlands, the people of Pho Trach village have turned rush into hundreds of thousands of practical, beautiful and environmentally friendly handicrafts.

The trees with red silk-cotton flowers blooming like dots, making the landscape of Hue even more brilliant.

On cold winter days, the red Sau Sau leaves fall, leaving bare branches. At this time, the Sau Sau forest evokes a sense of wandering into unfamiliar lands.