On the afternoon of April 10th, Hue Tourism College (under the Ministry of Culture, Sports and Tourism), in coordination with Cholimex Food Joint Stock Company, organized the 7th season of the “Searching for Hue Culinary Ambassadors” contest under the theme of “Preserving and Promoting the Essence of Hue Cuisine”.

It is the season of late spring transitioning into early summer, when cicadas begin their rhythmic chorus amidst the leafy canopies. During this season, from late March to early April, Hue still carries a slight chill in late night and early morning, offering many cool parts throughout the day. This is an ideal condition for visitors from near and far to experience the natural scenery, historical relics, scenic spots, and the daily life of this ancient capital.

On the morning of March 31st, Hue Tourism College, in coordination with the USA Poultry & Egg Export Council (USAPEEC), organized a seminar and the competition “Cooking with U.S. Chicken - Season 3”.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

Within the cultural complex of Hue, if the system of palaces and royal tombs defines the face of an Imperial capital, the villages along the lagoon and coastline preserve the depth of community life. There, heritage does not lie dormant in the past but lives on in every festival season, every daily custom, and every belief tied to the natural environment. The Cau Ngu Festival of Thai Duong village, held once every three years in January at the Thuan An seaport, is precisely such a heritage - a vibrant cultural practice where community memory, maritime knowledge, and the will to survive have woven together into an enduring whole across hundreds of years.

“Ve ngang mot mua hoa gao/ Thang Ba e ap ma hong/ Bang hoang tieng keu chim sao/ Mot troi hoa do menh mong…” (“Passing by a season of silk-cotton flowers / March shyly blushing pink / Startled by the call of a starling / A vast sky with red blossoms…” (from Ve ngang mua hoa gao by Thien An).

On the afternoon of March 7, Nguyen Hue High School, in collaboration with various universities, colleges, and language centers in Hue and across the country, organized the Career Guidance Day in the academic year 2025 - 2026 for more than 600 12th-grade students.

In the National Excellent Student Examination for the 2025-2026 academic year, Hue City won four First Prizes. Notably, Geography recorded its first-ever First Prize winner, while French returned to the highest podium position after many years, earning two First Prizes. These results reflect the sustained efforts of students from Quoc Hoc - Hue High School for the Gifted, further enriching Hue’s distinguished educational record.

A quick lunch when the afternoon has already faded into evening, and a dinner late at night, despite the hard work, orchid arrangers during Tet season remain cheerful and excited, because the job is not only a way to earn a living, but also a way to satisfy their passion.

From February 13th - 14th, in Hue, the Khoi Su Tu Tam Foundation (Kim Oanh Group), in coordination with the Vietnam Fatherland Front Committee of the city, organized its key charitable program “Gieo Xuan Season 3 2026”, along with accompanying activities such as “Happiness Sprouts” and gift presentations for disadvantaged children, patients, and members of the local Blind Association. The total budget for the series of activities was nearly 700 million VND.

Visiting Dam Chuon (Chuon lagoon) in Phu An Commune, Phu Vang District, Hue City at dawn, you will be astonished by the beauty of pink lotuses blossoming in the morning sunlight.

Located about 50km north of Hue city center, Pho Trach village (Phong Dien town) is well known for growing bàng grass (Lepironia articulata) and crafting handmade products from it.

The Firmiana simplex flower is a unique one of Hue, with its dreamy shades of pink and purple colors. According to historical records, Emperor Minh Mang was so fond of the flower that he brought it to plant beside Can Chanh Palace and some corners of other palaces.

Hon Yen, or Yen Island (Nhon Hoi village, An Hoa commune, Tuy An district, Phu Yen province) possesses a wild and poetic beauty, with clear blue sea water.

This is a group of guests from a business that combines tourism experiences and sports festivals on Tam Giang Lagoon. Under hot weather, water wave experiences and team-building games that bond the group make the guests feel excited.

When mentioning the Firmiana simplex tree, one is also reminded of the phoenix - a bird that only perches on Firmiana simplex tree.

From a type of wild grass growing in waterlogged lowlands, the people of Pho Trach village have turned rush into hundreds of thousands of practical, beautiful and environmentally friendly handicrafts.

The trees with red silk-cotton flowers blooming like dots, making the landscape of Hue even more brilliant.

On cold winter days, the red Sau Sau leaves fall, leaving bare branches. At this time, the Sau Sau forest evokes a sense of wandering into unfamiliar lands.

Being around 30km away from Hue City to the southeast, Vinh Thanh beach (Vinh Thanh commune, Phu Vang district), is a beautiful beach and famous for its fresh and cheap seafood.