From late July to early October, as the ariid catfish season reaches its peak, coastal fishermen make the most of favourable tides to cast their nets and haul in their catches, earning some extra income along the way.

From a football exhibition held during the World Cup season in Texas, to science programs delivered directly to schools, or children wearing virtual reality headsets to explore Indigenous history in the Choctaw Nation in Oklahoma, USA, I have come to realize that museums are changing rapidly in the age of Industry 4.0.

Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

“With its advantages in geographical location, seaport infrastructure and regional connectivity, Hue City has considerable potential to develop its logistics sector,” said Do Thai Duong, Project Director of LEC Group at the Chan May - Lang Co Economic Zone, in an interview with Hue Today Weekly.

There was a time when the terel flute was woven into the everyday life of the Pa Hy community. Its melodies rang out during festivals, across upland fields, and on moonlit nights when young lovers met. Over time, however, fewer and fewer people have retained the knowledge of how to make and play this distinctive instrument.

On the evening of September 25, thousands of audience members, residents, and visitors gathered at the stage in front of Kien Trung Palace in Hue Imperial Citadel to enjoy the ‘Nhin nhung mua thu di’ (‘Contemplating Autumns Go By’) music program, one of the highlights of the autumn season as part of Hue Festival 2026.

Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Among the many varieties of fruit, Hue persimmons have a distinctive flavor of their own, especially the heritage varieties associated with century-old garden houses. As autumn arrives, persimmons begin appearing at markets, brightening homes and becoming increasingly popular for sale on social media.

Hue Today Weekly, Issue No. 90, offers readers an in-depth look at the attraction and effective use of talented people, ways of honoring talent, and the shaping of idols for young people on LED screens. The issue also features timely stories on the development of the private sector, the challenge of developing tourism products in the rainy season, and the preservation of the Thai Mieu Temple relic site…

More than half a century has passed, yet memories of the battles of the past remain deeply etched in the mind of veteran Le Huu Tong whenever he looks back toward the old battlefield. On the sandy ground near Huong Thuy Station, the fiery memories of that night’s battle, together with the dedication of the soldiers searching for and gathering the remains of fallen comrades, are quietly rekindling hope for countless families who have spent years waiting for news.

Sea swimming strengthens muscles, improves bone and joint health, relieves stress, and boosts the immune system. This is also a way to kick off an energetic new day.

With calm waters and a gentle depth, the area offers a safe and enjoyable place for families to bring their children for swimming.

At the beginning of summer, although the lotus flowers have yet to fully bloom, they still attract large numbers of visitors who eagerly admire the blossoms and capture memorable moments beside the pure and graceful flowers.

Visiting Dam Chuon (Chuon lagoon) in Phu An Commune, Phu Vang District, Hue City at dawn, you will be astonished by the beauty of pink lotuses blossoming in the morning sunlight.

Located about 50km north of Hue city center, Pho Trach village (Phong Dien town) is well known for growing bàng grass (Lepironia articulata) and crafting handmade products from it.

The Firmiana simplex flower is a unique one of Hue, with its dreamy shades of pink and purple colors. According to historical records, Emperor Minh Mang was so fond of the flower that he brought it to plant beside Can Chanh Palace and some corners of other palaces.

Hon Yen, or Yen Island (Nhon Hoi village, An Hoa commune, Tuy An district, Phu Yen province) possesses a wild and poetic beauty, with clear blue sea water.

This is a group of guests from a business that combines tourism experiences and sports festivals on Tam Giang Lagoon. Under hot weather, water wave experiences and team-building games that bond the group make the guests feel excited.

When mentioning the Firmiana simplex tree, one is also reminded of the phoenix - a bird that only perches on Firmiana simplex tree.

From a type of wild grass growing in waterlogged lowlands, the people of Pho Trach village have turned rush into hundreds of thousands of practical, beautiful and environmentally friendly handicrafts.