Hue Bookcase Project will develop a pricing framework for books and implement price evaluations for publications already released under Hue Bookcase collection, particularly those that are not commissioned by the government.

On the afternoon of March 12th, the Swiss Tourism for Sustainable Development Project in Vietnam officially signed a memorandum of understanding (MOU) with two leading tourism training institutions in central Vietnam: the School of Hospitality and Tourism - Hue University and Hue Tourism College. Attending the signing ceremony was Member of the Standing Committee of the City Party Committee and Standing Vice Chairman of the Hue City People's Committee, Mr. Nguyen Thanh Binh.

On the afternoon of March 10, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, chaired a meeting with relevant departments, sectors, and units to review reports and provide feedback on night-time economic development projects in the area.

With the aim of spreading awareness about responsible tourism for a sustainable green Hue, the Department of Tourism has collaborated with the project “Hue - Plastic Smart City in Central Vietnam”/WWF-Vietnam to launch the “Check-in green Hue” contest - Visit Hue, receive gifts, and win a Canon R50!

On the morning of March 6, the Department of Industry and Trade coordinated with the Institution for Strategy and Policy Studies under the Ministry of Industry and Trade, organized a workshop to solicit feedback from central and local departments, agencies, experts, and businesses. The consultation was held to complete the Project on Industrial Development of Hue City for the 2025-2030 period, with a vision toward 2045.

On the afternoon of March 5th, Hue City People's Committee held its regular press conference for February 2026. The event was chaired by Chief of the Office of the City People’s Committee Hoang Viet Cuong; Deputy Director of the Department of Finance Tran Cong Thich Vuong; and Deputy Director of the Department of Culture and Sports Nguyen Huy Hien. ​

From the “bottlenecks” in project management and business operations to a drive for innovation, young businessman Dang Phuoc Toan and his partners have developed and grown CheckNow - a real-time data management platform, emerging as a new hallmark of Hue’s young businessman community on its digital transformation journey.

On the morning of March 1, Hue City Youth Union and the Vietnam Youth Federation of Hue City organized the Youth Month Kick-off Ceremony and launched the Tet Tree-planting Festival “Forever Grateful to Uncle Ho” in the Spring of the Year of the Horse 2026 in Huong Thuy Ward.

Ask the people of Hue what flower they love most, and most will likely answer: the apricot blossom. To put it more formally, “hoang mai” - yellow apricot, without a doubt. Don’t believe it? Come to Hue and see for yourself! There’s a whole movement called “Yellow apricot blossom in front of the entrance”; a completed research project on “Conservation and development of Hue’s yellow apricot variety (Hue’s Hoang mai)”; a scientific conference on developing Hue’s Hoang mai into a key local product, aimed at successfully realizing the project to build Thua Thien Hue province (now Hue City) into Vietnam’s yellow apricot homeland. My friend, journalist Minh Tu, even published a book called “In front of the house stands a yellow apricot tree”, which sold out instantly, was reprinted, and translated into foreign languages to great acclaim.

According to the information announced on the afternoon of February 14 by the Department of Tourism, the number of hotel bookings for the 9-day Binh Ngo Lunar New Year holiday is projected to increase by 53% year-on-year.