Today’s travelers are no longer content with “travel for seeing”. Instead, they seek deeper experiences, more authentic connections with the places they visit. Furthermore, they also look for the unique, distinctive identity of each destination. In this context, developing tourism that “touches the authentic essence” is not merely a trend, but an inevitable requirement for enhancing competitiveness.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

“Encoding Time” was the theme of an exhibition that opened to the public on the afternoon of April 25 at the Intercultural Meeting Place - Lan Vien Co Tich space (part of the Huong River Museum of Ancient Ceramics, Bach Dang Street, Phu Xuan Ward).

With the theme “Echoes of Books - Resonance of Heritage” a contest exploring the Hue Bookcase, jointly organized by the Hue City Department of Culture and Sports, Hue Institute for Development Studies, and the Institute of Digital Transformation and Learning Resources (Hue University), will take place from April 22 to May 25.

After five editions, the VnExpress Marathon Hue has made tangible contributions to the city’s overall development landscape. Its sixth edition (taking place from April 17 to 19) is no exception, promising to provide a strong impetus for Hue’s strategy in developing sports, tourism and socio-economic growth.

VnExpress Marathon Hue 2026 officially took place on the morning of April 19, with the starting point on Le Duan Street, in front of the Phu Van Lau - Nghinh Luong Dinh area. Mr. Tran Huu Thuy Giang, Vice Chairman of the City People's Committee, attended the event and joined the 5km race.

A large number of locals and visitors attending Hue Nam Temple Festival (Hon Chen Temple) joined the road procession, traveling from Thien Tien Thanh Giao Holy Place (352 Chi Lang Street) to Thuong Bac Park along the Huong River (Tran Hung Dao Street, Phu Xuan Ward).

The opening ceremony of the VnExpress Marathon Hue 2026 took place at noon on April 17 at Phu Van Lau.

On the evening of April 16, the music show titled “Đi mô? Nghe chi?” (Where to Go? What to Listen) Episode 2 took place in the area by the poetic Huong River, attracting a great number of locals and visitors coming to enjoy performances.

Alongside activities that support and accompany businesses and investors in accessing project information and related procedures, Hue City also places emphasis on signing memoranda of understanding (MoUs) and strategic cooperation agreements with major investors to build a foundation for long-term engagement between the government and investors.

Officially coming into operation for over a year, the General Nguyen Chi Thanh Museum is one of the non-public museums that has attracted a great number of visitors.

The center is divided into several spaces. The most notable among them is the space for storing Buddhist woodblocks. Arranged in a scientific and meticulous manner, this space currently holds over 800 blocks and 1,300 inscribed texts, featuring a diverse range of texts such as sutras, vinayas, treatises, commentaries, initiation verses, monastic regulations, and ancient graphic illustrations, which are extremely precious and rare.