For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.

On the afternoon of July 28, a working delegation from the Ministry of Culture, Sports and Tourism, led by Deputy Minister Ta Quang Dong, held a working session with Hue City People’s Committee on coordinating the implementation of the Project to build and promote the national brand ‘Vietnam Photography City’.

On the late afternoon of July 24, the Department of Tourism, in coordination with relevant units, organized the National Bun bo Hue Festival. This is one of the highlight activities of the Hue - Culinary Capital 2026 program, aimed at honoring traditional values and spreading the Bun bo Hue brand to a wide audience of residents and visitors.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

With his invention, young engineer Hoang Huu Dao (born in 1983, residing at 60 Phan Chu Trinh, Hue City) has supported the transportation of goods, liberating many workers and shippers across the country from labor. His product has by degrees grown and affirmed the “brand” with many convenient “Loc Phat (Prosperity) Motorbike Cargo Rack” lines.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

These are 6 of 121 Vietnamese culinary dishes that have just been honored by the Vietnam Cuisine Culture Association (VCCA) as typical national dishes in phase I of a project titled "Building and Developing Vietnamese Culinary Culture into a National Brand Name”. All of these 6 dishes, including: Hue beef noodle soup, glutinous rice dumplings stuffed with roasted pork in sweet soup, mussel rice, banh loc (glutinous rice dumplings), vegetarian fig salad, and lotus-leaf-wrapped steamed rice; all are close to the gardens and paddy fields of the land.