To the tune of soothing music, models and beauty queens from many countries around the world delivered an impressive and captivating fashion show right on the stage in front of the Noon Gate, inside Hue Citadel.

Mega Booming - Hue 2025 is set to return on a larger scale, featuring a star-studded lineup of artists and aiming to captivate the young generation and music enthusiasts. This artistic showcase will be part of the closing ceremony of the National Tourism Year - Hue 2025.

The “Ao Dai and Music” art show, held on the stage along the banks of the Perfume River on the evening of June 20th, marked the closing of the 2025 Hue Community Ao Dai Week. The event unfolded in a space rich in identity, emotion, and deep affection for Ao dai Vietnam.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

After being postponed in April 2025, BamBoo Artists Agency Joint Stock Company (BAA) announced that the highly anticipated “Mega Booming - Hue 2025” grand music festival, featuring an impressive scale and high artistic quality, will take place for one spectacular night on July 6th, 2025, at Ngo Mon Square - Hue Imperial Citadel.

The “Hue - Mega Booming” music festival will take place at Ngo Mon Square - Hue Imperial Citadel over two nights, April 5th - 6th, 2025 (coinciding with the Hung Kings’ Commemoration Day). The event will feature many young singers, with a special highlight being the appearance of the “Anh Trai Say Hi” (Say Hi with Bros) lineup - a well-known reality TV show about music.

On the evenings of October 19 and 20, nearly 1,000 spectators gathered at the Song Huong Theater to immerse themselves in a music night themed “Hue Symphony - The Symphony of the Ancient Capital”. This is a unique art show, aiming to create a new and distinctive tourism product of the Ancient Capital.

That is the sharing of Tung Leo – the Show Director of the music night themed “Dialogue with Trinh Cong Son - Love Found”, which took place in the space of Kien Trung Palace, during the recent Hue International Arts Festival Week 2024. He added: “I am indebted to and enamored of Hue City. I hope that I can come back here many times to organize different music nights in various locations in Hue.”

On the afternoon of May 12th, at 3/2 Park, the Hue Brass Band held a music show to commemorate the 134th birthday of President Ho Chi Minh (May 19, 1890 - May 19, 2024).

On the evening of December 12, at the Noon Gate Square, tens of thousands of spectators had an emotional night with the "Hue by Light - The Live Show" program.