While preserving traditional handcrafted techniques, unicorn head-making artisans in Hue are adapting designs and colors to suit consumer tastes, seeking to expand their markets at home and abroad.

Based on a survey of the market and tour bookings for the peak season for international visitors, many travel businesses said that the number of visitors to Hue has remained relatively stable. In which, European, Southeast Asian, and Northeast Asian markets continue to dominate.

Through trade fairs, buyer-seller matching programs and interprovincial and regional trade events, many of Hue’s distinctive products have expanded their distribution channels and reached a wider customer base beyond the locality. Strengthening regional linkages, combined with coordinated support before and after business matching activities, is expected to lay a foundation for more sustainable markets for local products.

Among the many varieties of fruit, Hue persimmons have a distinctive flavor of their own, especially the heritage varieties associated with century-old garden houses. As autumn arrives, persimmons begin appearing at markets, brightening homes and becoming increasingly popular for sale on social media.

The showcase of signature products held as part of the 2026 Vietnam - Japan Local Cooperation Forum provided additional opportunities for domestic and international businesses to learn about their partners’ needs, explore markets and identify potential areas for future cooperation.

From heritage trains and North - South railway services to modern retail systems and international markets, Hue specialties such as frozen salt coffee, banh loc, banh nam and banh ep are gradually reaching consumers more widely through science and technology, innovation and new market-oriented thinking.

More than simply a meeting place for buyers and sellers, Hue Agricultural Products Fair 2026 brings the flavors, produce and stories of rural communities closer to local residents and visitors.

In the seventh month of the lunar calendar, gold apple fruits (diospyros decandra) begin turning a rich golden yellow on the branches of old trees. From markets to social media, the small fruit, woven into the childhood memories of generations, can be seen everywhere…

In village life, the market is a special space that reflects a community’s culture, economy, and customs.

With over 120 kilometers of coastline and a vast lagoon system bestowed by nature, Hue is home to numerous attractive seafood markets, including Phu Hau Market and Ngu My Thanh Floating Market, and Vinh Hien Market… In this issue of Hue Today Weekly, we would like to take readers to the fish market of Thuan An through a series of photos taken by Duc Quang, a reporter, offering a glimpse into the vibrant daily life of a coastal fishing community.