No longer operating on a small, fragmented scale, many cooperatives (Co-op) in suburban areas of Hue City are transforming their mindset, expanding their operations, improving product quality, and gradually establishing a stronger presence in the market.

As part of the 1st Festival of Culture, Sports, and Tourism of Ethnic Groups in Mountainous Areas, on the morning of May 30, the Highland Culinary Festival and Traditional Cooking Contest officially launched at A Luoi 2 Commune Market.

On the morning of May 27th, the University of Finance - Marketing (UFM) held a ceremony to announce the decision to establish the University of Finance - Marketing’s Branch in Hue City.

On the morning of May 27, the University of Economics, Hue University held a press conference to announce 4 new academic programs for the 2026 admissions cycle, including Digital Marketing, International Business, Master's in Accounting, and PhD in Economic Management.

The launch of direct flights from Belarus to Vietnamese localities, especially Da Nang, is opening opportunities to attract Belarusian tourists to Hue along the Central Heritage Road.

On the afternoon of May 15th, the People’s Committee of Phong Dien Ward organized the inauguration ceremony for a centralized organic waste treatment model using Que Lam microbial products at Pho Trach Market.

On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

Barter trade still exists in a peaceful rural market by the Tam Giang Lagoon. It is not only a way for poor workers to save money, but also a means of helping one another consume “home-grown” produce…

On the morning of April 20, Hue City Institute for Development Studies, in coordination with the Department of Agriculture and Environment of Hue City, organized a training workshop titled: “Applying Environmental, Social and Governance (ESG) Standards in Production and Business Operations: Sustainable Solutions to Expand Markets and Supply Chains”.

Seen from above, the market is neatly arranged in straight lines, clean and tidy. Therefore, it can be said that this is the most beautiful “squatting” market in Vietnam.

There are 40 stalls selling typical dishes located in front of the main gate of the market. The shops have signs, menus, pictures, and price listings in Vietnamese and English to help diners conveniently choose the dish.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.