Highland markets in Thua Thien Hue are gradually establishing their unique role in the lives of ethnic minority communities. These markets serve as places for people to exchange goods, promote local products, and simultaneously boost tourism and socio-economic development.

Kim Doi village, Quang Thanh commune, Quang Dien district is known as a bustling place for producing dried noodle sheets during the off-season. Recently, with the support of mechanisms and policies from functional departments and the locality, the people of Kim Doi have invested more in machinery, expanded production with higher productivity and quality, and brought their products to distant markets, creating job opportunities for hundreds of local workers with stable incomes... Notably, dried noodle sheets in Kim Doi have recently been voted as a typical agricultural product of the province.

Hue is an area with many regional specialties. The end of the year is an opportunity for these products to be more widely known in the market. Many stores selling agricultural and local specialties recently have also displayed products and specialties of the region for the Tet holiday.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

To date, 8 safe and organic food supply chains have taken shape in the province with 15 typical local products.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Currently, A Luoi locals have been creating many small and fashionable products to serve customers' needs from Zèng fabric, which is usually only used to sew shirts, skirts, and loincloths.

“If you want to go fast, go alone; if you want to go far, go together” - a saying by billionaire Warren Buffett - is the motivation for Thua Thien Hue to develop health tourism products. It still takes a long time for this type of tourism to become special, lucrative, and boost healthcare into an important economic sector of the local, but once many hands come together to connect and move forward, Thua Thien Hue will go a long way.

As a locality having the largest area of centella asiatica growing in the provincial area, with around 70 hectares concentrating in Phuoc Yen and La Van Thuong communes, including 52 hectares of centella asiatica grown following the standard of VietGAP, Quang Tho has built centella asiatica as a main OCOP product. Products made of centella asiatica such as matcha centella powder, centella juice, dried centella, etc. are also the favorite choices in the market.