It now takes less than 30 seconds to buy an admission ticket, tap a phone against an NFC station to learn about a heritage site, or scan a QR code to listen to an electronic guide. Exploring Hue’s heritage is becoming possible through an expanding range of new approaches.

On the afternoon of 30/9, Deputy Secretary of the City Party Committee and Chairman of Hue City People's Committee Le Tri Thanh led a survey of several heritage sites and cultural spaces to assess their current conditions and study ways to promote their historical, architectural and landscape values.

Beyond visiting heritage sites, enjoying local cuisine and exploring traditional crafts, residents and visitors to Hue now have more interactive and creative ways to experience the city. From getting acquainted with the handpan and making wagashi by hand to painting and crafting, … small-scale workshops are adding new ‘colors’ to the life experiences in the Ancient Capital.

More than three decades after UNESCO inscribed the Complex of Hue Monuments as a World Cultural Heritage Site (1993), nearly 200 structures and components have been restored, helping turn heritage into a resource for development in the new period.

Over the National Day (September 2) holiday, Hue welcomed a large number of visitors from near and far, creating a vibrant and bustling atmosphere. From the Imperial Citadel and heritage sites to scenic spots, craft villages, and community-based tourism destinations, visitors can be seen sightseeing, experiencing local activities, posing for check-in photos, and capturing memorable moments on their journey to discover the Ancient Capital.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

On August 19 and September 2, Vietnamese citizens will be granted free admission to heritage sites managed by Hue Monuments Conservation Center. The initiative offers an opportunity for visitors to explore Hue’s heritage during the public holidays, while gaining deeper understanding of the historical and cultural values of the Ancient Capital.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

Not only learning English, students of Thuy Bang Primary School (Thuy Xuan Ward) also bring the foreign language to historical sites by taking on the role of ‘Green Ambassadors’ to introduce the beauty of heritage in English.

Well-known Vietnamese entertainers Truong Giang, Le Duong Bao Lam, Ngo Kien Huy, Kieu Minh Tuan, Huy Khanh, and others, dressed in traditional ao dai, joined the ‘Bach Hoa Bo Hanh’ (Hundred Flowers Parade) to promote Vietnam's traditional attire and the cultural heritage of Hue.