For many years, one man has devoted himself to a singular dream: creating pearl products cultivated from the fresh waters of the Huong River.

Before flowing into neighboring Laos, the A Sap River gathers alluvial deposits that enrich the riverbanks, creating a vast watershed for the A Luoi region. From this advantage, “fishermen” in the highlands have developed capture fisheries and aquaculture, contributing to the formation of a riverside community - future prosperous “fishing villages” along the river.

With diligent hands and a deep-rooted love for their fields, farmers in the flood-prone commune of Phu Ho have written an inspiring story of rice, earning recognition for the rice brand of Phu Ho.

From pristine tea leaves rich in aroma at the foot of Bach Ma Mountain, combined with modern technology and advanced techniques, HUESTEA fresh tea extract has carefully distilled the essence of local tea to create a distinctive product that preserves the rustic flavor of Hue.

Loving heritage culture and having traveled through many regions rich in history, Dang Duy Khoa (born 2002) from the distant Mekong Delta has truly been captivated by Hue. He then decided he had to do something for Hue through his own passion and the architectural knowledge he is pursuing.

During their spring outings, beyond visiting heritage sites and familiar attractions, many travelers to Hue have chosen a distinctive way to experience Tet: seeking out traditional craft spaces, personally experiencing hands-on activities, and creating handmade products imbued with the rich cultural identity of Hue Ancient Capital.

After moments of family reunion and New Year greetings to grandparents and parents, many local residents and visitors have chosen Hue Imperial Citadel as their destination for early spring outings, immersing themselves in a Tet atmosphere rich in cultural depth.

Thousands of flower pots, together with decorative miniatures featuring the horse mascot along the two banks of the Perfume River, have emerged as a focal point of the Binh Ngo Tet (Lunar New Year of the Horse) 2026. The urban space of Hue has thus preserved its ancient charm while creating a distinct touch of modern beauty.

The Ministry of Agriculture and Environment has just announced the 2024 environmental protection rankings (covering 63 provinces and centrally governed cities before administrative mergers) based on the PEPI Index. Thua Thien Hue Province, now Hue City, has risen to claim first place on the rankings.

On the evening of February 7, at Kim Long Park in front of Kim Long Communal House, Kim Long Ward People’s Committee held the opening ceremony of the program “Kim Long Tet - Where Tradition Shines” 2026. The event is a hallmark community cultural activity that recreates the traditional Tet atmosphere while honoring and promoting the distinctive cultural values of Hue City - the historically rich land along the Huong River.