Viet Nam is entering an entirely new stage of development for its cultural industries - where culture is recognized as a strategic asset, an endogenous resource, a driver of creativity, and a pillar of the national growth model.

Hue is taking steps to build a model of sustainable development, where the economic growth does not come at the expense of the cultural identity. In the modern life the city still maintains its soul, considering the green fund the foundation for a future of harmony and distinction.