By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

Recent culinary events and festivals in Hue have emerged as popular gathering points, drawing crowds of visitors from near and far. However, what truly retains them is not merely the flavors or the festive atmosphere, but the live performances and the narratives behind each dish, offering tourists deeper insights into the history, culture, and people of Hue.

Hue is a heritage city, but Hue’s cultural strength does not lie solely in its citadel, palaces, royal tombs, or historic architecture. Behind these tangible forms of heritage lies a vibrant world of music, festivals, beliefs, traditional crafts, cuisine, clothing, and folk knowledge. This is the ‘soul’ that gives Hue its distinctive identity.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

In recent years, at many festivals and events in Hue city, Phan Huy Thanh has impressed music lovers with his distinctive songs composed and sung by the musician himself, such as Non (The Conical Hat), An gi o Hue? (What to Eat in Hue), Tu dien Co do (The Ancient Capital Dictionary), etc.

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

At cultural festivals, exchange events, or student programs in Hue, it is not uncommon to see young people dressed in Japanese attire, moving in synchronized formations to vibrant music. They are members of Mirai Yosakoi Club, a yosakoi dance team comprised of students from the Faculty of Japanese Language & Culture, University of Foreign Languages, Hue University.

Born in 1987, Pa Co man Nguyen Xuan Bay from Ra Looc village - A Soc hamlet, Hong Bac commune (now A Luoi 2 commune) came to traditional music with a pure, instinctive love. “I learned by myself, I felt for myself, and I listened the rhythms that echoed from village festivals, through the hands and breaths of the elders, then practiced on my own,” Bay shared.

The sound of gongs echoing through the mountains, the graceful spins of Pa Co and Ta Oi (ethnic groups) dances, once thought to belong only to the memory of old festivals, are now alive again in A Luoi 2. Here, a Co Tu girl named A Rel Thuy Linh, along with local youth, continue to nurture their passion, bringing the heritage of their homeland to life with vibrant performances that immerse audiences in the atmosphere of a true festival.

Nurtured by the fire in a stilt house, enveloped in the lullabies of his grandmother and mother and the echo of gongs and drums from village festivals, Ho Pa Co A Teng was deeply imbued with the traditional cultural spirit of his people from an early age.