In recent years, at many festivals and events in Hue city, Phan Huy Thanh has impressed music lovers with his distinctive songs composed and sung by the musician himself, such as Non (The Conical Hat), An gi o Hue? (What to Eat in Hue), Tu dien Co do (The Ancient Capital Dictionary), etc.

From mega music festivals attracting thousands of young audiences to community arts programs spreading across social media, Hue is revealing a new face as a heritage city.

At cultural festivals, exchange events, or student programs in Hue, it is not uncommon to see young people dressed in Japanese attire, moving in synchronized formations to vibrant music. They are members of Mirai Yosakoi Club, a yosakoi dance team comprised of students from the Faculty of Japanese Language & Culture, University of Foreign Languages, Hue University.

Born in 1987, Pa Co man Nguyen Xuan Bay from Ra Looc village - A Soc hamlet, Hong Bac commune (now A Luoi 2 commune) came to traditional music with a pure, instinctive love. “I learned by myself, I felt for myself, and I listened the rhythms that echoed from village festivals, through the hands and breaths of the elders, then practiced on my own,” Bay shared.

The sound of gongs echoing through the mountains, the graceful spins of Pa Co and Ta Oi (ethnic groups) dances, once thought to belong only to the memory of old festivals, are now alive again in A Luoi 2. Here, a Co Tu girl named A Rel Thuy Linh, along with local youth, continue to nurture their passion, bringing the heritage of their homeland to life with vibrant performances that immerse audiences in the atmosphere of a true festival.

Nurtured by the fire in a stilt house, enveloped in the lullabies of his grandmother and mother and the echo of gongs and drums from village festivals, Ho Pa Co A Teng was deeply imbued with the traditional cultural spirit of his people from an early age.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Thua Thien Hue is a leading locality in organizing the contemporary form of national and international festivals. After more than 24 years of existence and development, the Hue Festival has become a noteworthy event in the system of festivals worldwide.

Alongside the festive atmosphere of the 2024 festivals taking place in the province, the People's Committee of Hue City organizes Hue Traditional Food Week 2024 with the theme “Hue Cuisine with all Localities” at Thuong Bac Park, Tran Hung Dao street, Dong Ba ward.

With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.