According to the center's assessment, the increase in the number of visitors to the heritage sites was thanks to the effects of the Four Seasons Festival and corresponding festivals.

Landscapes, festivals, cultural activities, and beliefs of ASEAN countries through the art of photography are introduced to the Hue public through the exhibition named “Culture and arts of ASEAN countries - 2023”.

In the current conditions of the Tam Giang - Cau Hai lagoon, folk culture is an important resource to transform into unique and identifiable tourism products, with the following elements: village landscape, production culture and beliefs, festivals associated with folk performing arts.

“Digital transformation, new technologies to support preservation and festivals” was the theme of the Conference on Connecting Reality and Digital in Thua Thien Hue Province. The event was jointly organized by Hue Monuments Conservation Center, Vietnam Association for Information Processing, and Hue Center for Information and Technology (HueCIT) on October 12th. This conference was one of the practical initiatives in celebration of National Digital Transformation Day.

The Autumn and Winter Festivals within the framework of Hue Festival 2023 will focus on creating diversity and distinctiveness for several main programs. The programs and activities will be evenly distributed from now until the end of December 2023, aligned with the characteristics of each season and the weather elements of the Ancient Capital.

After two previous festivals in 2018 (themed "The Legend of a Flower") and 2022 (themed "Lotus - Essence of Heaven and Earth"), the Hue Lotus Festival 2023 with the theme "Lotus Beautifies Hue" will be held at Tinh Tam Lake for three days, from June 23rd to June 25th.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

Following the success of 8 Hue Traditional Craft Festivals from 2005 to present, and implementing the Four Seasons Festival Project, Hue City People's Committee continues to organize Hue Traditional Craft Festival 2023 with many rich and meaningful programs and activities, contributing to stimulating tourism demand and socio-economic development.

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.