Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

On the morning of April 29, information from the Department of Tourism indicated that, through statistics on room bookings at accommodation establishments and a synthesis of related data, Hue tourism is projected to welcome approximately over 300,000 visitors during the April 30 - May 1 holiday.

The trade connection program between enterprises, cooperatives, and production and business establishments in Hue City with Central Retail Vietnam Group was organized by the City's Center for Trade Investment Promotion and Enterprise Support on the afternoon of March 31.

In 2024, there has been six individuals who donated artifacts, and nine establishments and individuals involved in producing traditional Hue handicrafts supported the Thua Thien Hue Museum of History in its exhibition and display efforts to promote Hue’s cultural heritage to the public and visitors.

On November 13, the Provincial Center for Disease Control (CDC) organized a training course on how to create smoke-free environments in restaurants, hotels, and resorts.