Following the Hung Kings’ Commemoration Day, Hue continues to see a surge in visitors during the April 30 - May 1 holiday, with occupancy rates at many accommodation establishments are near full capacity. The influx has pushed the tourism sector and businesses to ramp up efforts to ensure both service quality and flexible management of operations, heading to the goals of enhancing visitor experiences and reaching industry development.

By enhancing cooperation with organizations, businesses, and recruiters, member institutions of Hue University are gradually creating opportunities for students to gain early exposure to professional environments, enhance practical skills, and meet the increasingly demanding requirements of both domestic and international labor markets.

To meet the demand for updating knowledge and enhancing professional capacity for medical staff, Hue Central Hospital recently launched a series of large-scale and continuous training courses in March 2026, attracting a significant number of trainees from various healthcare facilities across the country.

On the first working day following the Lunar New Year of the Horse 2026 holiday, the number of patients seeking medical examination and treatment at healthcare facilities across Hue roses again. Several illnesses had increased, particularly among the elderly and patients with underlying conditions.

From February 7th to March 8th, 2026 (from the 20th day of the twelfth lunar month of the Year of the Snake to the 20th day of the first lunar month of the Year of the Horse), all bus terminals in Hue City enter their peak period to meet the surge in travel demand during the Lunar New Year (Tet).

Ngoc Linh ginseng is an endemic medicinal plant species with exceptional medical and economic value. However, the natural distribution area of this ginseng species is currently minimal, while the demand for conservation, development, and sustainable exploitation continues to grow. Research into transplanting Ngoc Linh ginseng to ecologically similar regions, such as Hue, is not only a scientific necessity but also opens opportunities to expand the conservation space and develop this precious medicinal plant.

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

After the heavy rains and floods in October and November, Hue Traditional Craft Exhibition and Experience Space, which is located at No. 15 Le Loi Street, has recently carried out decoration and renovation activities to refresh the destination. Many new products and presentations on traditional crafts have been prepared to introduce to visitors.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

On October 3, the Department of Education and Training organized a training conference to enhance professional capacity to meet the demands of educational innovation; and provide guidance on early detection, early intervention, and inclusive education for preschool administrators and teachers in the city.

The Supply - Demand Connection Conference between Hue City and other provinces and cities in 2025 was organized from September 26 to 28 by the Center for Investment Promotion, Trade, and Enterprise Support.