Cultural industries, based on knowledge, creativity, identity, and technology, are emerging as one of the key growth drivers for many nations. In this context, placing culture at the center of development strategy - as expressed in the spirit of Resolution 80-NQ/TW dated January 7, 2026, of the Politburo on the development of Vietnamese culture - is not merely a political orientation but an inevitable imperative of the era. ​

More than just souvenir products, many heritage sites in Hue are being “refreshed” with products that showcase the distinctive cultural identity of the imperial court.

Thanks to the application of artificial intelligence (AI), many of Hue’s heritage values are being retold by young people in an entirely new “language”. Historic structures and symbolic cultural icons, long associated with an atmosphere of antiquity and quiet elegance, are now being brought to life through digital creations, contributing to taking Hue Ancient Capital’s image closer to young audiences.

Held under the theme “Flow of Heritage”, the first O Ly Artshow officially opened on the evening of June 6 at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward), on the banks of the Perfume River, attracting the participation of a large number of artists and art enthusiasts.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

Under the theme “Flow of Heritage”, the first-ever O Ly Art show will officially open at Hue Book and Cultural Space (23-25 Le Loi Street, Thuan Hoa Ward) on June 6, ushering in a new artistic platform for the artist community in Central Vietnam.

From electric boat rides along the Ngu Ha River to ideas for night streets, culinary routes, and community cultural spaces, Phu Xuan Ward is gradually unlocking the potential of a “heritage ward”.

In the familiar space of schools, tuong - a traditional stage art form once thought to be “hard to approach” for young people - is being brought to life through hands-on experiences. Through makeup sessions, lessons, and opportunities to explore and feel the values of tuong firsthand, this approach is helping younger generations grow closer to cultural heritage and creating new ways to incorporate traditional culture into schools.

The “Imprints of Hue Buddhist Heritage” exhibition, part of a series of activities celebrating Vesak 2570 of the Buddhist calendar (2026 Gregorian calendar), officially opened on the afternoon of May 24 at Lieu Quan Buddhist Cultural Center (15A Le Loi Street, Thuan Hoa Ward).

From May 29 to 31, the Bao Vinh pedestrian street in Hoa Chau Ward will be transformed into a vibrant community cultural space through the “Childhood Memories in the Heart of the Ancient Town” Festival - an event that combines heritage preservation, community tourism development, and in response to the Action Month for Children 2026.