Hue City, a distinctive heritage urban area of Vietnam, is gradually transforming its historical and cultural values into economic drivers, creating a sustainable development model that preserves and promotes heritage values.

Hue becoming a centrally-governed municipality not only presents an opportunity for urban transformation, but also contributes to the comprehensive development of its economy and society, ensuring better implementation of the task of preserving and promoting Hue's heritage values ​​and cultural identity. However, alongside these opportunities, there are intertwined challenges that force Hue to have strategies, development mechanisms and continuous innovation.

On the afternoon of December 18, a National Scientific Conference themed “Promoting the value of Hue traditional music in cultural and tourism development” took place at Saigon Morin Hotel. The conference was jointly organized by Thua Thien Hue Provincial Union of Science and Technology Associations and relevant agencies.

Once again, the legendary Perfume River continues to be the highlight and main space of the Hue International Arts Festival Week 2024, with the theme "Cultural heritage with integration and development".

Thua Thien Hue is focusing on building itself to join UNESCO's Creative Cities Network, with a focus on promoting cultural resources and creative culture as the foundation for sustainable urban development.

In 2023, Thua Thien Hue's artists were actively engaged in various cultural and artistic events in parallel with significant developments in the province's literature and arts.

With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.

That is the main topic of a conference organized by Mitani Sangyo Group and Aureole Group (Japan) in collaboration with the Vietnam - Japan Friendship Association in Thua Thien Hue province on the afternoon of November 13 in Hue City.

To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

On the morning of October 12, the Provincial Union of Literature and Arts Associations organized a workshop themed "Promoting the values of folk culture in the Tam Giang - Cau Hai lagoon area in tourism development".