More than just a series of promotional activities showcasing one of the world’s most beautiful bays, the program “Lang Co – World Beautiful Bay 2026” reflects the local community’s aspiration to build a green, civilized, and environmentally friendly tourism destination, with local communities and indigenous values serving as the foundation for sustainable development.

The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.

On June 1, on the occasion of International Children's Day, the Charity and Social Affairs Committee of the Vietnam Buddhist Sangha (VBS) in Hue City, in collaboration with the Vietnam Fatherland Front Committee of the city, organized the Children’s Day program 2026 for children in difficult circumstances from ethnic minority communities.

The first “Cultural, Sports and Tourism Festival of Mountainous Ethnic Groups” of Hue City in 2026 is part of the “Summer Festival” program of Hue Festival 2026. It is held periodically and rotates among localities where ethnic minority communities settle and live.

No one has captured the Vietnamese sense of living away from one’s homeland better than poet Nguyen Khoa Diem when he wrote: “They carry the names of their communes and villages on every migration journey.” In the highland city on the Lang Biang Plateau, this sentiment holds true as well. Many people from Hue left their ancestral land to settle here nearly a century ago. Though four or five generations have now been born on this new land, the “Hue spirit” in these distant Hue communities has never faded.

On the morning of February 5, the City Red Cross Society hosted a central-level program titled “Humanitarian Tet” under the theme “Tet for Flood-Affected Communities”.

During the day and evening of February 4, at A Luoi 3 Commune, the City Border Guard Command, in coordination with the Vietnam Fatherland Front Committee of the city and local authorities, organized the program “Border Guard Spring - Warming the Hearts of Border Communities” on the occasion of Binh Ngo Lunar New Year 2026.

The agricultural fairs and highland markets organized by the City Farmers’ Association toward the end of 2025 have contributed to introducing and promoting local agricultural products that meet VietGAP and OCOP standards, as well as specialty products of ethnic minority communities in mountainous areas, giving them greater opportunities to reach wider markets.

Over three days from December 29th to 31st, Hue City Farmers’ Association organized the 2025 Highland Market Fair to promote, introduce, and seek market outlets for distinctive agricultural and handicraft products of ethnic minority and mountainous communities in the area.

The recent floods caused severe damage not only in lowland areas but also in mountainous regions. Local authorities are making every effort to repair infrastructure and supply food and clean water to isolated communities.